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Welcome to UISpace, The University of Ibadan Institutional Repository. A collection of theses, articles, books, videos, images, lectures, papers, data sets and all types of digital content originating from the University of Ibadan Nigeria. This repository is managed by the Kenneth Dike Library University of Ibadan, Nigeria.
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http://ir.library.ui.edu.ng/handle/123456789/3235| Title: | Marketing and promotion of information services in the university of Ibadan library |
| Authors: | Ekpenyong, G. D. |
| Issue Date: | 2003 |
| Publisher: | Sage |
| Abstract: | Lack of an effective marketing strategy of library resources has been found to be the main reason why target users- university teachers, researchers and students- are not using the Kenneth Dike library of the university of Ibadan as they should. It was found that less than a quarter of these targeted user register annually in the library. A more aggressive marketing strategy has been set in place to sensitize users to the wealth of information resources available in this great library. |
| URI: | http://ir.library.ui.edu.ng/handle/123456789/3235 |
| ISSN: | 0266-6669 ui_art_ekpenyong_marketing_2003 |
| Appears in Collections: | Publications by University of Ibadan Library Staff |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| [16]ui_art_ekpenyong_marketing_2003.pdf | 1.39 MB | Adobe PDF |  View/Open |
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