Please use this identifier to cite or link to this item: http://ir.library.ui.edu.ng/handle/123456789/9196
Title: A Cross-cultural analysis of communication patterns between two cultures in Southwest Nigeria
Authors: Elegbe, O.
Nwachukwu, I.
Keywords: Communication patterns
Cultural norms
Igbo
Yoruba
Southwest Nigeria
Issue Date: 2017
Publisher: Rosslyn Press, Academic Publishing and Editing
Abstract: Communication scholars estimate that two-thirds of communications are influenced by the culture of the communicator. On this basis, this study examined the Igbo and Yoruba socio-cultural relationships as they influence the management of their communication patterns. Employing the mixed-method research design, the study revealed the cultural affinity in both ethnic groups’ communication patterns in the use of honorific greeting, silence, expressiveness (direct or indirectness and touch) and eye contact. This shows that culture has a significant influence on some of the communication patterns of both ethnic groups (p>0.000) while gender also has an influence on both groups (r=20.7, df=l, p<.05). This shows a slight variation in both ethnic groups in relation to their culturally held values. The findings of this study will play a significant role in the promotion of effective communication and peaceful coexistence among cultural groups.
URI: http://ir.library.ui.edu.ng/handle/123456789/9196
ISSN: 2077-2815
Appears in Collections:Scholarly Works

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