Ekpenyong, G. D.2018-10-192018-10-1920030266-6669ui_art_ekpenyong_marketing_2003Sage publications 19(3), pp.197-202http://ir.library.ui.edu.ng/handle/123456789/3235Lack of an effective marketing strategy of library resources has been found to be the main reason why target users- university teachers, researchers and students- are not using the Kenneth Dike library of the university of Ibadan as they should. It was found that less than a quarter of these targeted user register annually in the library. A more aggressive marketing strategy has been set in place to sensitize users to the wealth of information resources available in this great library.enArticle