Conducting media audience research: a guidebook for Nigerian media professionals and organizations

Ojebuyi, B. R.2021-11-152021-11-152020978-978-58359-0-8ui_bk_ojebuyi_conducting_2020pp. i-xiii, 9-94http://ir.library.ui.edu.ng/handle/123456789/5715enConducting media audience research: a guidebook for Nigerian media professionals and organizationsBook