Egbokhare, O. A.2022-12-062022-12-062013978-2-35926-018-2ui_inbk_egbokhare_deception_2013http://ir.library.ui.edu.ng/handle/123456789/7742In: R. W. Olatunji & B. A. Laninhun. Dimensions of advertising theory and practice in Africa. Daker: Amalion Publishing, 2013. Pp. 51 - 67en-USBook chapter