Application of marketing strategies and mix to digital information services (DIS): Nigerian university libraries perspectives

Bamigbola, A. A.2022-03-022022-03-0220131522-0222ui_art_bamigbola_application_2013Library Philosophy and Practice (e-journal), pp. 1-21http://ir.library.ui.edu.ng/handle/123456789/7350enApplication of marketing strategies and mix to digital information services (DIS): Nigerian university libraries perspectivesArticle