Browsing by Author "Egbokhare, O.A."
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Item The Baptist example of social responsibility: an appraisal of the literacy programme of the Nigerian Baptist(2011) Egbokhare, O.A.This paper is an appraisal of the social responsibility purpose served by the Adult literacy Programme of the Nigerian Baptist Convention. The research objectives was to find out the strategies, the successes and challenges faced on the Programme, The researcher sought to know how this has improved the literacy level of the participants and the extent to which the church members have benefitted from the project. The paper examines how the Programme runs, the perception of the beneficiaries and that of the Organizers. Data was collected through in depth interview from a purposive sample drawn from among the Programme director, the teachers and the students. The researcher also gathered data by observing the actual classroom Situation. The centres visited were in Ibadan. Findings show that there were more females than males involved in the Programme both as teachers and students. Yoruba language played a pivotal role as the language of instruction. The instructors who are mostly volunteers earn very little and in most cases, no stipend. Some of the major challenges faced are lack of resources, teacher and Student mobility and low motivationItem Copying the master: linguistic strategies in imitation brand naming(2006) Egbokhare, O.A.Item Determining negativity in selected 2015 presidential election campaigns press advertisements(School of Communication Lagos State University, 2020) Egbokhare, O.A.This paper reviews the message content of selected adverts used during the 2015 Presidential election campaigns with a view to identifying the extent to which negative content was employed. Traditionally, political parties hold rallies and engage in public Speeches across major geo- political zones prior to elections. Campaign messages are now disseminated via the broadcast and print media along with online engagements from Twitter to Facebook. Using the Functional theory of Campaign discourse as the background, the study examined 20 purposively selected print ads from 4 (four) major Nigerian Newspapers. Using content and descriptive analysis, the researcher looked at the headline, body copy, Illustration, call to action and Sponsor of the selected advert Findings show that many of the print ads were direct criticisms and verbal attacks on the character and judgment of the contestants. Messages bothered on direct name calling and attack on personality and character of one’s opponents. Many of the adverts did not have identified Sponsors and in some instances Sponsors simply called themselves Concerned Citizens or similar appellations. Many of the messages by- passed APCON's gate-keeping and received cooperation from media houses who ran adverts that were not vetted by APCON. The paper recommends stricter penalties against offensive and inciting political advertisementsItem Making the foi act work by improving media literacy(2013) Egbokhare, O.A.Item “Mirror or shaper ?” - an exploration of the interaction between advertising and culture in selected television commercials(Griot Publishers, 2012) Egbokhare, O.A.Item Trends in institutional public relations - the case of University of Georgia, Athens, Georgia, U.S.A.(Department of Broadcasting School of Communication, 2019) Egbokhare, O.A.