Browsing by Author "Laninhun, A."

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Business response patterns t sustainable development issues: an appraisal of corporate social responsibility initiatives in Nigeria
(2014) Laninhun, A.
In recent years, advocates of Corporate Social Responsibility (CSR) have argued that CSR should be a strategic engine for long-term corporate profits and responsible social development (Berkhout, 2005). The corporate world has therefore embraced sustainable development as the new paradigm of development. Due to this paradigm shift, some corporate organizations have redirected their CSR initiatives to focus on development issues. The basic assumption in this paper is that business as a social agent has both the economic and social power to set standard and targets that will respond to social demands and address development challenges of the 21st century. So, based on the stakeholder theory and The Natural Step Framework, the paper investigates business approaches to sustainable development issues in a developing society. Specifically, it highlights the extent to which selected organisations in the telecommunications, oil and gas, food and beverages, cement manufacturing and banking sectors have embarked upon responsible and sustainable activities in Nigeria. Moreover, challenges which affect effective implementation of CSR policies aimed at sustainability are revealed in this work. The paper concludes by advocating an integrated transformative approach to CSR. The paper contributes to the on-going debate on social responsibility of business and sustainability agenda in developing economies.
Communicating for development purposes: a gender perspective
(Kraft Books Limited, Ibadan, 2003) Laninhun, A.
Communication and Ethics
(Gbaduke Publishers, 2011) Laninhun, A.
English-yoruba news translation in the broadcast media: a critical analysis
(Yoruba Studies Association of Nigeria, 2016-06) Laninhun, A.
The use of diacritised letters in yorùbá text messaging among mobile phone users in Òyọ́ East Local Government Area of Nigeria
(Egbe Onimo-Ede Yoruba, 2017-06) Laninhun, A.; Olakojo, O.
This study investigated the awareness and use of diacritics in Yorùbá text messaging. Guided by the Technology Acceptance Model (TAM) and Gardner’s Socio-educational Model, the study used the questionnaire and Focus Group Discussion guide to gather data from 230 purposively selected mobile phone users in Òyó East Local Government Area of Nigeria. Findings revealed that although most of the respondents were aware of the diacritic feature on their mobile phones and had a favourable disposition towards the use of Yorùbá language in text messaging, they did not perceive the usefulness of diacritics in text messaging. They considered the use of diacritised letters as laborious and unnecessary. The study therefore recommended that the use of diacritics in Yorùbá text messaging should be given adequate attention by scholars and development communication experts as the SMS could serve as a platform for the development of the Yorùbá Language.