Browsing by Author "Obono, K."

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Ajala travel: mobility and connections as forms of social capital in Nigerian society
(Palgrave Macmillian, 2012) Obono, O.; Obono, K.
Analysis of qualitative data
(The Postgraduate School University of Ibadan, Ibadan, 2008) Obono, O.; Obono, K.
The architecture and use of social media in the 2015 Nigerian general elections
(African Council for Communication Education (ACCE), Nigerian Chapter, 2016-06) Obono, K.
This paper analyses the use of social media for political mobilisation and communication during the 2015 General Elections in Nigeria. Its aim is to describe the structure and context of information dissemination and communication among political actors, agents and the electorate during this period. It argues that the widespread use of social media was due to the evolving technological architecture of the Internet as well as the ready supply of human technical competencies and appetite for use. The technical setting for the observed level of use depended on several factors, which included, primarily, high Nigerian mobile teledensity, a relatively large number of Internet service providers, a demographic youth bulge and real time communication. It was facilitated by improvements in the availability, accessibility, affordability, and adaptability of the Internet and mobile phones. These factors, among others, were the precursors and enhancers of political communication via social media during the elections.
Changing family-life: communication media for adolescents in Nigeria
(Stirling-Horden Publishers Ltd., Ibadan, 2010) Obono, K.; Obono, O.
Communication and peace building: the 2015 presidential elections in Nigeria
(2017-09) Obono, K.; Onyechi, N. J.
Using the discursive analytical approach, this paper examines the role of communication in peace building, and describes the pre-election and post-election strategies and interactions that enabled a peaceful environment despite the overwhelming negative campaigns and volatility of the process involving the 2015 Nigerian Presidential election campaigns. Hence, this paper illustrates the communicative behaviour of the contenders and their public display in the media which serve as a model for political peace communication; and points to the power of strategic communication for peace building, which has implications for a violence-free environment, social order and political development in Africa.
From transmission to transaction: toward network models for effective health communication in Nigeria
(Routledge, 2012) Obono, K.
The paper examines health communication as an evolving process from linear transmission to transactional discourse, a parpdigm shift for the attainment of meaningful, understandable and effective health knowledge acquisition in Nigeria. This holistic approach of information dissemination among people with diverse socioeconomic, demographic and cultural background addresses the complexity of human communication. The interest in network models, including Agency Health Transaction (AHT) and Convergence Models is in their nonlinear nature, which permits mutual negotiation and understanding of health messages among discussants. Accordingly, agents of communication can choose, negotiate and redefine norms based on active reasoning and strategizing. The position of this paper is therefore that the utilization of network models could lead to a relational perspective of effective health communication. This approach has implications for sustainable health maintenance and development in Nigeria and across sub-Saharan African regions.
Gender and female reproductive communication in Ugep, Nigeria
(Delmas Communications Ltd., 2010-10) Obono, K.; Obono, O.
Gender affects the communication of female reproductive matters in Ugep. Biological and cultural determinism of gender stratification theories help explain this sex-based interaction. The funtionalist suggest that familes are organised among instrumental-expressive lines, with men specializing in instrumental tasks and women in expressive ones. Accondingly, the study reveals tha mother play a greater roles in the communication of female sexual and reproductive health matters. They are evaluated better communicators, more frequent communicators and with less negative styles of communication. This finding shows a gendered communication struture where there exist very little discussions among fathers and daughters. Rather than sexuality communication, fathers' conversation focused on education, carrier aspiration, chid discipline and material provision. mothers were thus identified as playing the major expressive role in female communication. Gender- role attitude is therfore significantly associated with reproductive communication in the family.
Indigenous media preferences for reproductive health diffusion among the Yakur of Southern Nigeria
(Department of Archaeology and Anthropology, University of Ibadan, 2011-06) Obono, K.
Influence of home video on sexuality aspirations of secondary schools students in Ibadan, Nigeria
(Rapid Research & Communications Ltd., 2009-04) Obono, K.; Obono, O.
Home videos are entertainment media but their use by adolescent transcends leisure to sexuality aspirations. A survey of 180 students in selected secondary schools in Ibadan showed that viewing influenced their sexuality knowledge, attitudes and practices (KAP). The paper argues that exposure to home movies affect young people's life aspiration as higher viewership (95.6 percent) corresponds with high negative sexuality response (93.3 percent). Accondingly, the media teach 87 percent of student about girl-friend/boy-friend relationships,expose 82 percent to sexual relationships, arose 85 percent and encourage premarital sex among 53 percent students.While entertaining,the media provide information that teenagers use to construct their sexuality, having far reaching heaith implecations. Home vidoe content and packaging thus place adolescent lives on a reproductive health disaster. This calls for alternative models of entertainment communication as well as critical censorship of home movies to help checkmate worsening sexual and reproductive healthconditions in Nigeria.
The Influence of Internet use on the political participation of youth in Ikeja, Lagos
(2018) Eze, V. C.; Obono, K.
This research investigates the influence of the Internet on the political participation of youth in the Ikeja Local Government Area of Lagos state, in Nigeria. The study was hinged on technological determinism; the data was gathered through survey and in-depth interview; through multistage sampling, questionnaires were administered on 600 youth in Ikeja. Findings show that using the Internet over a long period of time will result to some form of political participation. Thus, the youth who use the Internet for a long time are likely to explore other opportunities (like online political participation) offered by the Internet, therefore, the findings of this study will benefit civil liberties organizations, political parties, government agencies and political communication researchers; and suggests that government and political parties should engage the youth more intelligently on political matters through the Internet and make Internet access more affordable.
Malaria reportage in Punch and Nigerian Tribune Newspapers
(2013) Oluwadun, O. O; Obono, K.
The study examined the reportage of malaria from January to December, 2011 in Punch and Nigerian Tribune newspapers. It identified the frequencies of malaria reports in these two newspapers according to the story category, the prominence given to the stories, the sources of story and themes including causes, effect, prevention and treatment of malaria. The simple random system sampling technique was employed to select the two newspapers and content analysis method was adopted to examine them. Results showed that the malaria reportage rates in the reviewed newspapers were 5.9% in 269 Punch newspapers and 7.1% in 308 Nigerian Tribune newspapers. No definite pattern of variation was observed in malaria reportage rate in the two newspapers. However, the highest malaria reports were observed in Punch in December and in April in Nigerian Tribune. Malaria reports were more of news stories in Punch (62.5%) and in the Nigerian Tribune (59.1%) respectively. None of the two newspapers placed malaria report under editorial column. There was no malaria cartoon and advert in Punch and Nigerian Tribune respectively. The two newspapers placed most of their malaria reports in the less important category with percentage rate of 81.3% and 77.3% in Punch and Nigerian Tribune respectively. In‐house was the most frequent source of malaria reports with frequencies of 43.8% in Punch and 54.5% in Nigerian Tribune. Reports on malaria prevention had the highest frequency of 62.5% in Punch and 45.5% in Nigerian Tribune. The study concludes that malaria reports were not given enough coverage in the two newspapers studied. It, therefore, suggests that malaria reportage rates be increased in Nigerian newspapers so as to create more awareness to the public on malaria issues.
Media exposure and reproductive behaviour change among generations of adolescents in Ugep, Nigeria
(2009) Obono, K.; Obono, O.
This paper examines change in reproductive behaviour across several generations of adolescent girls in Ugep, sourtern Nigeria. It is based on a study of key factors promoting differences in girls' reproductive behaviour across this generations, which linked this change media exposure and a number of social variables that challenge traditional views of the relationships. The study found alterations in adolescent sexual activities, contraceptive prevalence, voluntary abortion and the fertility. Female age at sexual debut was found to be declining, with 11.3% of adolescent females initiating sex at 11 years relative to 4.1 percent from previous cohorts. This finding in particular reflects the onset of liberal sexual norms, accentuated by ease of entry into consensual unions and trends towards sexual networking. The general findings point to the role of western media, poverty and pressures related to an urbanizing lifestyle on girls' aspirations and reproductive choices. In this way,it contribute to the growing body of work on reproductive change in an era of serious population' debate and, therefore, suggests a need for adopting alternative models for explaining reproductive change in sub- saharan communities.
Media strategies of HIV/AIDS communication for behaviour change in South West Nigeria
(2011-07) Obono, K.
The Nigerian media are key instruments of HIV/AIDS communication. They use different techniques to influence human knowledge, attitude and practice. Through the qualitative approach, the study identified the media and strategies commonly used for HIV/AIDS behavior change communication in Nigeria. It triangulated unobstrusive observation and in-depth interviews through the viewing of selected broadcast, film and outdoor media in South-West Nigeria. In-depth interviews complemented the data. Results revealed the use of social marketing to enhance acceptance, retention and recall of HIV messages. Repetition, context-specific languages, credible sources and integration of advertisement, drama, news and public service announcements increased information availability, affordability, accessibility and comprehension. While entertainment constituted the most used communication method, messages were anchored on HIV/AIDS prevention. Comparatively, findings showed a drastic decreased of HIV information in contemporary Nigeria media and this may have implications for national health development. Hence, there is a need to re-strategize communication and reconstruct media for the maintenance of acquired new behaviours. This is necessary because the media possesses the ability and capacity to improved knowledge, set agenda for public discourse and influence public opinion and policy formulation in the sub-Saharan region.
Mobile phone usage and consumption motivations in Ota, Nigeria
(Faculty of Communication and Media Studies, Eastern Mediterranean University, 2010-10) Obono, K.
Studies in mobile telephony have shown their relevance for African development but little is known about the usage patterns and consumption motivations of different groups in Nigeria. The study examined the phenomenon among University staff and students in Ota, with a view to describing the consumption motivations and patterns of mobile phone use. Survey, focus group discussions (FGDs) and in-depth interviews (IDIs) were used to generate data that explained the study problem. While the quantitative approach highlighted the usage patterns, qualitative methods described the factors that motivate mobile consumption. Findings show that mobile phones are mostly used for oral communication and social networking by adults and youths, respectively. Usage is predicated on the need for information, accessibility, connectivity, interactivity, networking, entertainment and cost efficiency while consumption is motivated by economic incentives, social benefits and convenience of use. Because mobiles navigate sociocultural, economic and spatial boundaries, they provide a ready platform for the dissemination of development messages in Nigeria and point to the need for more attention in explaining the behavioural aspects of mobile technology in the developing countries of sub-Saharan Africa.
Music and political communication in post-independence Southwest Nigeria
(2017) Obono, K.
The Nigeria publics: integrating non-modern and modern systems of communication for community development
(USC Annenberg School for Communication & Journalism, 2018) Obono, K.
The need to convey development messages in Nigeria makes it necessary to integrate indigenous and exogenous media, or non-modern and modern systems of communication. This strategy will make development messages easily accessible and comprehensible by different Nigerian publics, a mechanism for eliminating discrimination and alienation of particular communities from development messages. The paper argues that the converging indigenous, traditional and new media platforms would promote the spread of, exposure and response to development ideas by the Nigerian dichotomized audience as well as influence human knowledge, attitude and behaviour. Integrating media messages would ensure participation of diverse communities in development processes despite people’s socioeconomic and residential background. In summary, the meaning of the message should determine the medium of that message. The paper identifies sociocultural context as a determinant of development communication and describes the importance of media convergence to community development. From the viewpoint of development, the integration of non-modern and modern systems of communication is complementary, mutually reinforcing rather than mutually exclusive. This technique has implications for communication networking and information acquisition. The paper contributes to the general body of knowledge on the efficacy of converged media for community development in Nigeria and sub-Saharan Africa.
Patterns and perceptions of newspaper reading among university of Ibadan students
(2014) Obono, K.
The assumption that Nigerian youths do not read newspapers is misleading as far as current technological development is concerned. The paper argues that University of Ibadan students read newspapers regularly but mostly from digital media platforms. Anchored on aspects of Selectivity and Uses and Gratifications theories, data were retrieved through focus group discussion and in-depth interview and findings reveal that students' exposure to media is driven by the desire to gratify their socio-economic and information needs. Newspaper readership is limited to current news, entertainment, human-angle stories, news headlines and news bits while preference of online versions is attributed to accessibility, availability, affordability, flexibility, interactivity and currency of news. In line with existing transformation of the newspaper industry, the Internet and mobile phones are playing key roles in enhancing students' news seeking and reading behaviour; however, there exists gender differentials in frequency and content of newspaper readership. The paper concludes that digitalization has implications for newspaper reading among young people and points to the need for technological adaptation in a changing news landscape.
Patterns of mother-daughter communication for reproductive health knowledge transfer in Southern Nigeria
(2012) Obono, K.
Many reproductive health studies have examined trends and outcomes of adolescent sexual behaviour but have overlooked the patterns of reproductive communication between mothers and daughters that have implications on girls’ reproductive wellbeing. Although there is a need to safeguard adolescent health, not enough work exists at the interface between female reproductive change and communication. The patterns of communication determine the effectiveness of reproductive knowledge transfer to safeguard girls’ reproductive health at a time of social change. Despite widespread opinion about the taboo nature of sexual and reproductive communication in traditional African settings, its prevalence among mothers and daughters in Ugep, Nigeria, was found to be quite high. The context, form, direction and level of communication reveal that the females engage in reproductive communication in a private environment and through peaceful and friendly strategies. Communication is achieved through sharing of meaning and mutual understanding, which has implications for adolescent female reproductive health.
The position of rural women In Nigeria
(Hope Publications Ibadan, Nigeria, 2001-01) Obono, K.
Potentials of social media for HIV/AIDS campaign among Nigerian youths
(Delmas Communications Ltd., 2015-04) Onyechi, N. J.; Obono, K.
Youths constitute a vibrant, critical resource input in the development process of any nation. It is, therefore, imperative that their health and wellbeing be safeguarded in the pursuit and sustenance of the socio-economic transformation of any society. With the unabated high prevalence of HIV and AIDS among this age cohort, communication campaigns must be restrategized, diversified and focused on effecting change in the behaviours that predispose young people to HIV infection. Providing youths with requisite information through social media has the potential of stemming the scourge of the virus. The paper critically examines the use of social media as a potentially veritable tool for campaigns aimed at combating the spread of HIV among Nigerian youths.