Marketing and promotion of information services in the university of Ibadan library
| dc.contributor.author | Ekpenyong, G. D. | |
| dc.date.accessioned | 2018-10-19T09:22:37Z | |
| dc.date.available | 2018-10-19T09:22:37Z | |
| dc.date.issued | 2003 | |
| dc.description.abstract | Lack of an effective marketing strategy of library resources has been found to be the main reason why target users- university teachers, researchers and students- are not using the Kenneth Dike library of the university of Ibadan as they should. It was found that less than a quarter of these targeted user register annually in the library. A more aggressive marketing strategy has been set in place to sensitize users to the wealth of information resources available in this great library. | en_US |
| dc.identifier.issn | 0266-6669 | |
| dc.identifier.issn | ui_art_ekpenyong_marketing_2003 | |
| dc.identifier.other | Sage publications 19(3), pp.197-202 | |
| dc.identifier.uri | http://ir.library.ui.edu.ng/handle/123456789/3235 | |
| dc.language.iso | en | en_US |
| dc.publisher | Sage | en_US |
| dc.title | Marketing and promotion of information services in the university of Ibadan library | en_US |
| dc.type | Article | en_US |