Psychology
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Item Public Health System Change into the 21st Century(2004) Shenge, N. A.Item Frequently and infrequently presented ads: do they influence product trial intentions differently?(2008) Shenge, N. A.This present study investigated the effects of ad presentation frequency on product trial intentions of ad viewers. The study, which has an independent group design, involved 480 undergraduates of a Nigerian university aged between 16 and 34 years. Participants were made up of 240 males and 240 females equally distributed among two independent groups, namely, frequently presented and infrequently presented ad groups. Participants in both groups watched a 24-minute video which contained ad slots for a new insecticide. Frequent presentation had 8 slots of ad while infrequent presentation had 3 slots. It was found, following an independent t-test analysis, that frequently presented ads more significantly influenced product trial intentions of participants.Item Perceived organizational politics and getting satisfied or dissatisfied with job(African Society for the Psychological Study of Social Issues, 2007-09) Shenge, N. A.The study investigated perception of organizational politics and how it affects workers’ job satisfaction. Two levels of organizational politics were considered, namely, group level and organizational level. Two hundred and three (203) employees participated in the study which employed ex post facto design. Scales used in the study include 9-item modified perception of organizational politics scale originally developed by Ferris and Kacmar (1992), 6-item perception of group politics and 10-item job satisfaction scale by Adanijo (1987). Independent t-tests were used to test the study’s three hypotheses. It was found that perception of politics at the management or organizational level affected employees' job satisfaction significantly. There was no significant difference in the way male and female employees perceived politics at the organizational/level. Similarly, male and female employees did not report job satisfaction differently. The findings point to the fact that organizational policies need to always recognize the need for eliminating intense politics in the work place to boost workers’ job satisfaction and productivity. Findings also point to the need for harmonizing goals of employees and their organizations.Item Product's promotion patterns and their effects on consumers' purchase intentions, brand loyalty and attitude(African Society for the Psychological Study of Social Issues, 2006) Shenge, N. A.This research investigated the influence of promotional patterns of coca-cola products on purchase intentions, loyalty and attitude of consumers in Nigeria. Ninety randomly selected social science undergraduates of a major Nigerian university participated in the study. Participants were randomly assigned to three new coca-cola television promotions, namely, dream trip: open and win: and collect and win. The study was in a human laboratory of the university’s psychology department. Following timed viewing of the product’s promotions on television, participants completed a structured questionnaire that tapped information on four key areas, namely, socio-demographics, consumer attitude, purchase intentions and brand loyalty. A one-way analysis of variance tested each of three hypotheses. Result showed that there was no significant different in the purchase intentions of participants exposed to coca-cola open and win and collect and win promotions. Similarly, there was no significant difference in the brand loyalty of participants exposed to the coca-cola dream trip promotion and participants exposed to the coca-cola collect and win promotions. Findings of the study were discussed in line with conceptual and practical trends involving the subject areas investigated.Item The effects of self-esteem and vulnerability to illness on perceived quality of "pure" water(Ife Psychologia, Ife Center for Psychological Studies, Ile-Ife & Psychologia Ltd, University of Cape Coast, Cape Coast, 2003) Shenge, N. A.; Babalola, O. AThis research was carried out to find out the effects of self-esteem and illness vulnerability on perception of quality of water packaged in cellophane bags, popularly known in Nigeria as “pure water”. The interest in “pure water” stemmed from the increase in the packaging, marketing, and consumption of the commodity in Nigeria and the health implications for millions of the nation’s citizens and residents who consume pure water. Participants in the research, whose design was ex post facto, were drawn from the general student population of the University of Ibadan, Nigeria. They were two hundred in number consisted of one hundred males and one hundred females aged between 17 to 32 years. All participants were resident on the campus of the University of Ibadan. In all, four hypotheses were tested using t-test and two-way analysis of variance (ANOVA) statistics. Findings in respect of hypothesis one revealed a significant difference between the mean scores of people with high self –esteem and the mean score of those with low self esteem in their perception of the quality of pure water. Thus, the hypothesis was supported (t =3.50, df = 198, P<.05). In hypothesis two, findings indicated that there was no significant difference between the mean scores of people with high self-esteem and the mean scores of people with low self esteem in their perception of the quality of bottled water (t-=0.66, df = 198, p> .05). Thus the hypothesis was not supported. With regards to hypothesis three, results showed that there was no significant difference between the mean scores of people with high illness vulnerability and the mean scores of people with low illness vulnerability as regards their perception of the quality of pure water. Similarly, the hypothesis was not supported. Lastly in hypothesis four, results showed that although there was a significant independent effect of self-esteem on the perception of the quality of pure water, the interaction of self-esteem and illness vulnerability did not produce significant effect on people’s perception of the quality of pure water. Thus, hypothesis four was only partially supported. It was suggested that since self-esteem and illness vulnerability individually affected people’s perception of the quality of pure water, it will be advisable for producers of pure water to improve on the quality and packaging of their products towards wider market coverage, maximum profitability, and consumer health.Item Women and leadership: what is the noise all about?(The Nigerian Psychological Association, 2000-07) Shenge, N. A.; Balogun, S. K.The controversy surrounding the issue of women and leadership position is as old as the history and creation of women itself. The issue, if not "liberation of women" from whatever perceived bondage, would be that of "equality with men", or of recent that of "women empowerment". This controversy would be this heated up if the creation of women and their assigned roles is traced from biblical injunction and that, which is naturally and socially determined. A woman, though as a human being may aspire to whatever height in any chosen field she so desires, should not do so at the expense of the role assigned her by nature for which she is best suited. This view is what the paper would attempt to elucidate to show why energy should not be dissipated on whether women should ''fight'' what should be the norm rather than exception on leadership matters. After all, what is leadership if placed in its right perspective?Item The influence of gender and self-esteem on attitudes of Nigerians towards foreign and made in Nigeria products(African Society for the Psychological Study of Social Issues, 2000) Kenku, A. A.; |Balogun, S. K.; Shenge, N. A.The study investigated the influence of gender and self-esteem on the attitude of Nigerians towards foreign and made in Nigeria products .One hundred and fifty randomly drawn respondents from the Faculty of Business Administration, University of Lagos Student population were involved in the study. The respondents were made up of 86 males (representing 57.3%) and 64 females (representing 47.7%). Their age ranged from 18 - 30) years. The mean age was 21.19 with a standard deviation of 5.39. Four hypotheses were tested using analyses of variance and Pearson correlation statistics. Attitude towa.rds foreign and made in Nigeria products was measured using Ajzen & Fishbein’s (1980) thirty-one item attitude questionnaire which was modified and revalidated by the authors. Self-esteem was measured using Adaranijo and Oyefeso’s (1986) self-esteem scale. The result of the first hypothesis revealed that consumers' gender had no significant effect on Nigerians' altitude towards foreign and made in Nigeria products. In hypothesis two, if was revealed that consumers' self-esteem had a significant effect on foreign made products F (1. 146) = 4.14: P < 0.05. Similarly, findings of hypothesis three showed that consumers' sex and self-esteem had significant joint effect on consumers' attitude towards foreign and made in Nigeria products. Lastly, results indicated that there was significant positive relationship between participants' attitude towards foreign products and participants' attitude towards Nigerian products. The implication of findings was that marketers should as a matter of necessity continually research into customers' attitudes towards their products. Discussion of the study's findings was based on the centrality and dynamism of attitudes in marketing research. Recommendations and suggestions were, on the basis of the research’s findings, also made.Item Ethical issues in the appointment and promotion of lower and middle cadre academics in Nigeria(Social Science Academy of Nigeria, Abuja, FCT, Nigeria, 2003) Shenge, N. A.Item Organisational change and development(Department of Psychology, University of Ibadan, Nigeria, 2006) Shenge, N. A.Item Psychology: a historical perspective(Department of Psychology, University of Ibadan, Nigeria, 2005) Shenge, N. A.; Icheke, S. H.