Communication & Language Arts

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Author: search.filters.author.Laninhun, B. A.

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    Voters’ reactions to the 2019 presidential debate in Nigeria
    (2021) Laninhun, B. A.; Olowojebutu, A. E
    Over the years, debate scholarship has interrogated the usefulness or relevance of political debates in the electoral process. While there is an avalanche of debate effect studies in established democracies such as America, scant attention has been paid to presidential debates in Nigeria. Based on the Rational Choice theory and the Uses and Gratifications theory, this study therefore investigated voters’ response to the 2019 presidential debate in Nigeria. The study adopted the survey research design and administered questionnaire on 460 voters in Ekiti State, Nigeria. The respondents were selected using the multi-stage sampling technique. Findings revealed that although the 2019 presidential debate had very little influence on voters’ voting decisions in the 2019 presidential election, a majority of the voters perceived the presidential debate as relevant to the electoral process as it increased their knowledge of political issues as well as their knowledge of the candidates. Moreover, political affiliation was found to be the most significant factor that influenced voters’ choice of candidate. The study therefore recommended that political campaign managers and politicians should leverage the debate platform to promote their candidates but should not assume this would significantly influence voting decisions
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    Voters’ reactions to the 2019 presidential debate in Nigeria
    (2021) Laninhun, B. A.; Olowojebutu, A. E.
    Over the years, debate scholarship has interrogated the usefulness or relevance of political debates in the electoral process. While there is an avalanche of debate effect studies in established democracies such as America, scant attention has been paid to presidential debates in Nigeria. Based on the Rational Choice theory and the Uses and Gratifications theory, this study therefore investigated voters’ response to the 2019 presidential debate in Nigeria. The study adopted the survey research design and administered questionnaire on 460 voters in Ekiti State, Nigeria. The respondents were selected using the multi-stage sampling technique. Findings revealed that although the 2019 presidential debate had very little influence on voters’ voting decisions in the 2019 presidential election, a majority of the voters perceived the presidential debate as relevant to the electoral process as it increased their knowledge of political issues as well as their knowledge of the candidates. Moreover, political affiliation was found to be the most significant factor that influenced voters’ choice of candidate. The study therefore recommended that political campaign managers and politicians should leverage the debate platform to promote their candidates but should not assume this would significantly influence voting decisions
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    University students’ perception of whatsapp-based religious messages
    (2021-05) Laninhun, B. A.; Fategbe, F. O.
    WhatsApp has been widely used to disseminate religious information but there is scant literature on users’ reaction to religious messages on WhatsApp. This study therefore investigated how university students perceive WhatsApp-based religious messages (WBRM). The study was driven by the Uses and Gratifications theory and the Perception theory. It adopted a mixed- method research design to gather relevant data. Through stratification and purposive sampling techniques, 350 students of the University of Ibadan were selected to participate in the survey while 24 students were selected to participate in four different sessions of focus group discussion (FGD). Results showed that most of the students (71%) paid little or no attention to these messages as they did not feel comfortable with long, threatening, instructive religious messages. Nonetheless, findings implied that university students had a favourable disposition towards the use of WhatsApp for religious purpose s. A majority perceived the messages as educative, informative, persuasive and useful. The study also found that students’ perception of WhatsApp-based religious messages and benefits derived from WBRM have a strong positive and significant influence on each other. Producers of WhatsApp-based religious messages, targeting young people, should keep the messages short, ensure that the messages are authentic and avoid fear appeal
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    The structure and content of locally-produced children’s television programmes in Nigeria
    (Delmas Communications Limited, 2012-10) Andah, L. B.; Laninhun, B. A.
    This study examined the structure and content of locally-produced children’s television programmes with a view to finding out the quality and appropriateness of the media content that children are exposed to in Nigeria. It also investigated the factors affecting the quality of locally produced television programmes targeted at the child audience. Data were obtained through content analysis and in-depth interviews. Three locally produced children’s programmes (‘Children’s Funtime’ – BCOS-TV, 'Children’s Funspace’ – Galaxy TV, ‘Kids and Food’ – NTA Network all in Ibadan, Nigeria) were selected for the study. Eighteen episodes of the selected programmes were content analyzed while twelve purposively selected broadcasters were interviewed. Findings showed that though the entertainment-education content of the programmes were geared towards meeting the socialisation needs of the child audience, some programmes lacked professional packaging as evident in poor post-production such as missing inter-segmental links, substitution of closing montages with captions as well as poor and unstable timing. Factors which determine the quality of media content revealed in the study include media funding, competence of producers and level of participation of children. The study, therefore, recommended adequate funding of children’s television productions as well as training and re-training of broadcasters to ensure quality programmes production.