Communication & Language Arts

Permanent URI for this communityhttps://repository.ui.edu.ng/handle/123456789/284

Browse

Filters

2015 - 20162

Settings

Author: search.filters.author.Obono, K.Subject: search.filters.subject.Social media

Search Results

Now showing 1 - 2 of 2
  • Thumbnail Image
    Item
    The architecture and use of social media in the 2015 Nigerian general elections
    (African Council for Communication Education (ACCE), Nigerian Chapter, 2016-06) Obono, K.
    This paper analyses the use of social media for political mobilisation and communication during the 2015 General Elections in Nigeria. Its aim is to describe the structure and context of information dissemination and communication among political actors, agents and the electorate during this period. It argues that the widespread use of social media was due to the evolving technological architecture of the Internet as well as the ready supply of human technical competencies and appetite for use. The technical setting for the observed level of use depended on several factors, which included, primarily, high Nigerian mobile teledensity, a relatively large number of Internet service providers, a demographic youth bulge and real time communication. It was facilitated by improvements in the availability, accessibility, affordability, and adaptability of the Internet and mobile phones. These factors, among others, were the precursors and enhancers of political communication via social media during the elections.
  • Thumbnail Image
    Item
    Potentials of social media for HIV/AIDS campaign among Nigerian youths
    (Delmas Communications Ltd., 2015-04) Onyechi, N. J.; Obono, K.
    Youths constitute a vibrant, critical resource input in the development process of any nation. It is, therefore, imperative that their health and wellbeing be safeguarded in the pursuit and sustenance of the socio-economic transformation of any society. With the unabated high prevalence of HIV and AIDS among this age cohort, communication campaigns must be restrategized, diversified and focused on effecting change in the behaviours that predispose young people to HIV infection. Providing youths with requisite information through social media has the potential of stemming the scourge of the virus. The paper critically examines the use of social media as a potentially veritable tool for campaigns aimed at combating the spread of HIV among Nigerian youths.