Communication & Language Arts
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Item The Influence of Internet use on the political participation of youth in Ikeja, Lagos(2018) Eze, V. C.; Obono, K.This research investigates the influence of the Internet on the political participation of youth in the Ikeja Local Government Area of Lagos state, in Nigeria. The study was hinged on technological determinism; the data was gathered through survey and in-depth interview; through multistage sampling, questionnaires were administered on 600 youth in Ikeja. Findings show that using the Internet over a long period of time will result to some form of political participation. Thus, the youth who use the Internet for a long time are likely to explore other opportunities (like online political participation) offered by the Internet, therefore, the findings of this study will benefit civil liberties organizations, political parties, government agencies and political communication researchers; and suggests that government and political parties should engage the youth more intelligently on political matters through the Internet and make Internet access more affordable.Item Sociocultural framing of ‘ambo-gbabe’ music video campaign in the 2015 gubernatorial elections in Lagos State, Nigeria(Nigerian Anthropological and Sociological Association, Ibadan, 2018-06) Obono, K.The 2015 Lagos State governorship campaign of the All Progressives Congress (APC) used sociocultural frames conjuring indigeneity and modernity to attract political attention and support. Constructed through religious, economic, cultural and human-interest frames, a blissful future encapsulating the hopeful ethos of the city was projected. Reflecting and conscientizing their messianic aspirations, this existentialist paradigm attended to the hopes of the people for better living conditions. The article examines and interprets the sociocultural frames in ‘Ambo-Gbabe’ music video, focusing on context-specific images that reveal the manifesto of Akinwunmi Ambode. The video expressed the political ideas and intentions of the contestant by employing popular, emotional and cultural appeals. A combination of figurative expressions, languages, proverbs, dramaturgy, incantation, rap, and skelewu and shoki dances drew the message closer to the political environment, while the musicology relates to the demographic ecology of Lagos. Using the genre of current street music, the candidate’s political vision of populism, collectivism, gender equality and unity in diversity were showcased. The lyrics, sounds and imageries largely conform to the sociodemographic and cultural ideologies of residents. The paper portrays the place of ethnomusicology for political campaign and convergence between politics and performance in popular culture.Item The Nigeria publics: integrating non-modern and modern systems of communication for community development(USC Annenberg School for Communication & Journalism, 2018) Obono, K.The need to convey development messages in Nigeria makes it necessary to integrate indigenous and exogenous media, or non-modern and modern systems of communication. This strategy will make development messages easily accessible and comprehensible by different Nigerian publics, a mechanism for eliminating discrimination and alienation of particular communities from development messages. The paper argues that the converging indigenous, traditional and new media platforms would promote the spread of, exposure and response to development ideas by the Nigerian dichotomized audience as well as influence human knowledge, attitude and behaviour. Integrating media messages would ensure participation of diverse communities in development processes despite people’s socioeconomic and residential background. In summary, the meaning of the message should determine the medium of that message. The paper identifies sociocultural context as a determinant of development communication and describes the importance of media convergence to community development. From the viewpoint of development, the integration of non-modern and modern systems of communication is complementary, mutually reinforcing rather than mutually exclusive. This technique has implications for communication networking and information acquisition. The paper contributes to the general body of knowledge on the efficacy of converged media for community development in Nigeria and sub-Saharan Africa.Item Protest music as an instrument for communicating social discontent in Africa(Department of Communication and Language Arts, University of Ibadan, 2017) Obono, K.Several people in Africa are discontent with the nature of governance, leadership and socioeconomic issues that plague the continent. These grievances are expressed through protest music, which draws attention to human dissatisfaction due to colonial and post-colonial oppressive rule. As a critical communication genre, protest music depicts the elites as architects of socioeconomic degradation. The paper examines socio-political climate in selected African countries. It describes the nature and relationships among governance, social discontent and protest music. Through contextual analysis, the paper identifies music as a medium of resistance communication. While it adopted Agenda Setting theory, purposive and available sampling techniques were used to select the relevant countries and songs. Findings reveal that protest music was strategically used in Nigeria and South Africa to unravel issues of social discontent. The genre operates as an information processing channel and socio-political commentary that offers the state knowledge about distasteful governance and opportunities to redress, adjust, amend and solidify good governance in affected countries. The analysis shows that protest music is context-specific and isused as an instrument for communicating social discontent in selected African countries.Item Communication and peace building: the 2015 presidential elections in Nigeria(2017-09) Obono, K.; Onyechi, N. J.Using the discursive analytical approach, this paper examines the role of communication in peace building, and describes the pre-election and post-election strategies and interactions that enabled a peaceful environment despite the overwhelming negative campaigns and volatility of the process involving the 2015 Nigerian Presidential election campaigns. Hence, this paper illustrates the communicative behaviour of the contenders and their public display in the media which serve as a model for political peace communication; and points to the power of strategic communication for peace building, which has implications for a violence-free environment, social order and political development in Africa.Item Mobile phone usage and consumption motivations in Ota, Nigeria(Faculty of Communication and Media Studies, Eastern Mediterranean University, 2010-10) Obono, K.Studies in mobile telephony have shown their relevance for African development but little is known about the usage patterns and consumption motivations of different groups in Nigeria. The study examined the phenomenon among University staff and students in Ota, with a view to describing the consumption motivations and patterns of mobile phone use. Survey, focus group discussions (FGDs) and in-depth interviews (IDIs) were used to generate data that explained the study problem. While the quantitative approach highlighted the usage patterns, qualitative methods described the factors that motivate mobile consumption. Findings show that mobile phones are mostly used for oral communication and social networking by adults and youths, respectively. Usage is predicated on the need for information, accessibility, connectivity, interactivity, networking, entertainment and cost efficiency while consumption is motivated by economic incentives, social benefits and convenience of use. Because mobiles navigate sociocultural, economic and spatial boundaries, they provide a ready platform for the dissemination of development messages in Nigeria and point to the need for more attention in explaining the behavioural aspects of mobile technology in the developing countries of sub-Saharan Africa.Item The architecture and use of social media in the 2015 Nigerian general elections(African Council for Communication Education (ACCE), Nigerian Chapter, 2016-06) Obono, K.This paper analyses the use of social media for political mobilisation and communication during the 2015 General Elections in Nigeria. Its aim is to describe the structure and context of information dissemination and communication among political actors, agents and the electorate during this period. It argues that the widespread use of social media was due to the evolving technological architecture of the Internet as well as the ready supply of human technical competencies and appetite for use. The technical setting for the observed level of use depended on several factors, which included, primarily, high Nigerian mobile teledensity, a relatively large number of Internet service providers, a demographic youth bulge and real time communication. It was facilitated by improvements in the availability, accessibility, affordability, and adaptability of the Internet and mobile phones. These factors, among others, were the precursors and enhancers of political communication via social media during the elections.Item Potentials of social media for HIV/AIDS campaign among Nigerian youths(Delmas Communications Ltd., 2015-04) Onyechi, N. J.; Obono, K.Youths constitute a vibrant, critical resource input in the development process of any nation. It is, therefore, imperative that their health and wellbeing be safeguarded in the pursuit and sustenance of the socio-economic transformation of any society. With the unabated high prevalence of HIV and AIDS among this age cohort, communication campaigns must be restrategized, diversified and focused on effecting change in the behaviours that predispose young people to HIV infection. Providing youths with requisite information through social media has the potential of stemming the scourge of the virus. The paper critically examines the use of social media as a potentially veritable tool for campaigns aimed at combating the spread of HIV among Nigerian youths.Item Patterns and perceptions of newspaper reading among university of Ibadan students(2014) Obono, K.The assumption that Nigerian youths do not read newspapers is misleading as far as current technological development is concerned. The paper argues that University of Ibadan students read newspapers regularly but mostly from digital media platforms. Anchored on aspects of Selectivity and Uses and Gratifications theories, data were retrieved through focus group discussion and in-depth interview and findings reveal that students' exposure to media is driven by the desire to gratify their socio-economic and information needs. Newspaper readership is limited to current news, entertainment, human-angle stories, news headlines and news bits while preference of online versions is attributed to accessibility, availability, affordability, flexibility, interactivity and currency of news. In line with existing transformation of the newspaper industry, the Internet and mobile phones are playing key roles in enhancing students' news seeking and reading behaviour; however, there exists gender differentials in frequency and content of newspaper readership. The paper concludes that digitalization has implications for newspaper reading among young people and points to the need for technological adaptation in a changing news landscape.Item Malaria reportage in Punch and Nigerian Tribune Newspapers(2013) Oluwadun, O. O; Obono, K.The study examined the reportage of malaria from January to December, 2011 in Punch and Nigerian Tribune newspapers. It identified the frequencies of malaria reports in these two newspapers according to the story category, the prominence given to the stories, the sources of story and themes including causes, effect, prevention and treatment of malaria. The simple random system sampling technique was employed to select the two newspapers and content analysis method was adopted to examine them. Results showed that the malaria reportage rates in the reviewed newspapers were 5.9% in 269 Punch newspapers and 7.1% in 308 Nigerian Tribune newspapers. No definite pattern of variation was observed in malaria reportage rate in the two newspapers. However, the highest malaria reports were observed in Punch in December and in April in Nigerian Tribune. Malaria reports were more of news stories in Punch (62.5%) and in the Nigerian Tribune (59.1%) respectively. None of the two newspapers placed malaria report under editorial column. There was no malaria cartoon and advert in Punch and Nigerian Tribune respectively. The two newspapers placed most of their malaria reports in the less important category with percentage rate of 81.3% and 77.3% in Punch and Nigerian Tribune respectively. In‐house was the most frequent source of malaria reports with frequencies of 43.8% in Punch and 54.5% in Nigerian Tribune. Reports on malaria prevention had the highest frequency of 62.5% in Punch and 45.5% in Nigerian Tribune. The study concludes that malaria reports were not given enough coverage in the two newspapers studied. It, therefore, suggests that malaria reportage rates be increased in Nigerian newspapers so as to create more awareness to the public on malaria issues.
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