Communication & Language Arts
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Item Problem identification and needs assessment for healthcare technologies(University of Cape town, 2019-07) Saidi, T.; Ajibola, O. O. E.; Desmennu, A.; Ojebuyi, B. R.; Oladapo, O. A.; Tade, O.; Achi, C. G.; Balogun, O. J.; Nwaneri, S. C.; Aiyegbusi, A. I.; Umesi, D. C.; James, A. B.; Coker, A. O.; Achenbach, C. J.Item Speaking up or staying silent? citizens’ engagement of pro-biafra protests and farmers-herders crises in the user-generated content of selected Nigerian online newspapers(2019-12) Ojebuyi, B. R.; Lasisi, M. I.The public space provided by the Web 2.0 technologies where citizens freely interact and discuss public issues such as politics, security and national unity is one of the beauties of modern democracy. However, this freedom has produced some counter-value cultures. Existing studies on new media, citizen journalism and political discourse generally have focused largely on citizens’ construction of nationhood, but with scant attention given to how the citizens use the comment sections of the news media to engage issues relating agitation for secession and security issues in Nigeria. This study, therefore, examined how Nigerians used the comment sections of selected Nigerian online newspapers to interact and discuss issues of agitation for secession and Farmers-herders crises in the country with a view to determining how the issues got the citizens to speak up or to stay silent. Textual and quantitative content analyses of the user-generated contents of Sahara Reporters and Premium Times show that generally, majority of the readers were found to be highly hostile towards other readers outside their ethnic groups while negotiating separation issues, but less hostile on the insecurity issues. To create fear of dominance, words within Exonyms classification were predominantly used by the readers while interacting among themselves on the insecurity issues. To evoke a sense marginalization, words within Endonyms category were employed by the readers to discuss issues of agitation for secession. Nigerian government should pay critical attention to the dynamics of the virtual community in its quest to ensure national peace and unity.Item Secondary gatekeeping by radio: survival and future of newspapers(Scholar's Press, 2014) Ojebuyi, B. R.Item Beyond gratification: investigation of academic benefits of recreational reading among University of Ibadan undergraduates(2014) Ojebuyi, B. R.; Nwunze, N. A.Studies have shown that reading and literacy are directly connected, and there is a link between academic success and reading ability. But the extent to which recreational reading can lead to academic success requires further investigation. Recreational reading is a form of reading that provides pleasure and other forms of gratification for the reader. However, beyond this, it is believed that recreational reading can foster social progress, ensure broader knowledge, enhance academic competence, and militate against illiteracy. This proposition requires further empirical proofs. Anchored on the Expectancy Value Theory (EVT), and Uses and Gratifications Theory, the study employed survey and in-depth interviews as the research methods. A total of 1,350 undergraduates of the University of Ibadan selected through stratification, convenience and proportionate sampling techniques responded to the questionnaire while 13 students purposively selected from all the faculties formed the interviewees. Findings show that undergraduates of the University, to a large extent {n= 1166; 86. 4%), exhibit favourable attitude towards recreational reading. Also, the students affirmed that recreational reading, besides providing pleasure, serves as the source of information and knowledge applicable to real life situations, boosts their academic reading efficacy, enhances their understanding of general textural information, and builds their vocabulary competence. The study, therefore, provides evidence that the value of recreational reading is more than generation of pleasure or gratification; it also enhances overall academic successItem We are not parasites: intergroup differentiation in the user-generated content of Nigerian news media(Deepak Ranjan Jena, 2019) Ojebuyi, B. R.; Salawu, A.Studies have shown that despite the freedom of content creation and democratic participation, the digital space has also provided platforms for negative discourse with far-reaching implications for national unity and democracy. However, scant scholarly attention has been given to the prevalence and nature of online negative discourse in a pluralistic and politically complex society like Nigeria. Therefore, anchored on the Social Identity Theory (SIT), this study examined forms of intergroup discrimination as a negative discourse in the user-generated content (UGC) of online platforms of select Nigerian news media. Textual analysis of the UGC shows that as users react to news stories about national issues, they also create contents that reflect group identities and intergroup prejudices characterising Nigeria as a country with fragile unity. This phenomenon is a new socio-cultural order that poses serious threats to the peaceful co-existence and future of Nigeria—a nation grappling with sundry political, ethno-religious and security challenges.Item Partisanship and selective reporting in Nigerian newspapers’ coverage of elections(Adonis & Abbey Publishers, 2018-12) Ojebuyi, B. R.; Salawu, A.This study examined the level of objectivity demonstrated by Nigerian newspapers in their coverage of elections with specific reference to the Nigeria‘s 2015 presidential election. Textual analysis was used to examine news stories about electioneering activities of the two leading political parties—the People‘s Democratic Party (PDP) and the All Progressives Congress (APC)—as reported by The Nation, Nigerian Tribune, The Punch and Vanguard newspapers, which were selected purposively based on their national reach and ownership. The newspapers foregrounded some news stories about the political parties and their presidential candidates while they buried others in manners that reflected biases influenced by ownership and political alignments of the newspapers. This trend has implications for Nigeria‘s democracy as the frames adopted by the news media to report electioneering activities may determine the voting decisions of the electorate and the final outcome of elections. Therefore, Nigerian news media should be fair and objective while reporting sensitive issues such as elections.Item Private radio stations fare better: audience perception of adherence to social responsibilities by public and private radio stations in Oyo State, Nigeria(Global Journals, 2019) Ojebuyi, B. R.; Ogunkunle, D. O.Media Ownership factor in Nigeria, as the case in many countries, plays a significant role in determining the extent to which the audience perceive media organizations as being socially responsible especially as they service the democratic system. Existing studies have focused on the role of ownership generally in the media industry in Nigeria. However, such studies have given little attention to how public and private radio stations have fared in their social responsibilities to the public. Therefore, with the specific focus on Oyo State, which is one of the states with the highest concentration of radio stations in Nigeria, this study was designed to comparatively examine how public and private radio stations in the State fare in the performance of their expected social responsibilities. This study adopted the Social Responsibility Theory and combined Content Analysis and Survey as research methods. Content analysis revealed that the programme contents of the selected radio stations fairly meet up with the social responsibilities expected of the mass media as there are more of non-sponsored programmes than sponsored programmes in the stations’ programme schedules.Item Nigerian journalists' awareness of, and adherence to, social responsibility and pro-development principles(Faculty of Arts, University of Ibadan, Ibadan, Nigeria, 2019) Kolawole, R. A.; Ojebuyi, B. R.Journalism is a sacred profession that has been accorded significant recognition as an institution that services the modern democratic system. Therefore, journalists are expected to be well-grounded in both the practical aspects and those fundamental doctrines that explain how the mass media should perform to serve the social system, especially in African nations with emerging democracy and development deficiencies. Existing Nigerian studies on media performance have examined media coverage of development issues, press freedom, media ownership and objectivity in the context of democracy. However, journalists' awareness of the media roles as specified by Social Responsibility and Developmental tenets, and factors that influence adherence to such tenets have not received enough scholarly attention. This study was, therefore, designed to examine Nigerian journalists' level of awareness of the tenets of the social responsibility and developmental frameworks to establish the journalists' adherence to such frameworks and the factors influencing the adherence. Through a mixed-methods design, data were generated from journalists and manifest contents of selected Nigerian newspapers. The majority (80.5%) of Nigerian journalists sampled were not aware of the media roles as stipulated by the tenets of Social Responsibility and Development Media theories. Overall, the journalists confirmed low adherence to the principles of the two theories and identified profit-making (35.0%) and ownership (25.0%) as factors militating against adherence to the tenets of these theories by some journalists. Low adherence to social responsibility and developmental principles by journalists has negative consequences for democratic success in Nigeria as a country with developmental deficits.Item Trends in methodological and theoretical orientations in contemporary political communication research(Department of Communication Arts, University of Uyo, Nigeria, 2017-04) Olasinde, E. A.; Ojebuyi, B. R.This study appraised the methodological and theoretical approaches commonly employed in political communication studies. It adopted content analysis as a research method to examine 160 political communication-related articles in reputable peer-reviewed journals published between 2005 and 2015. It was found that, overall, political communication researchers seldom employed mixed methods (6.3%), while they seemed to prefer quantitative designs (75.0%) to qualitative approaches (18.8%). Specifically, researchers employed survey (43.3%) and content analysis (35.4%) more frequently than other methods. They used interviews (39.4%) and case studies (27.3%) more frequently than other qualitative methods. Also, the study reveals that in political communication studies, application of theories has gained prominence with the framing and the agenda-setting theories topping the list of commonly used theories. The trends here suggest frequent use of theories, but extreme paradigmatic preference among political communication scholars with few cases of quantitative qualitative complementarity. The study, therefore, concludes that copious use of theories to drive studies is a positive trend, but political communication researchers should be encouraged to be pragmatic and embrace mixed methods because a single methodological approach may not always be adequate in solving most research problems.Item Nature and outcome of Nigeria's #notosocialmediabill twitter protest against the frivolous petitions bill 2015(IGI Global, 2017) Oladapo, O. A.; Ojebuyi, B. R.Focusing on the #NoToSocialMediaBill Twitter protest against the introduction of The Frivolous Petitions (Prohibition, etc.) Bill 2015, in Nigeria, this chapter examined the composition of the loudest voices that framed the protest, explored the level of engagement of those voices with the content of the bill, and analysed the nature and outcome of the protesters' reactions to the bill. To achieve these objectives, the study adopted a mixed method sequential design consisting of quantitative and qualitative content analyses with framing as the theoretical framework. Findings show that hashtag and retweet features of Twitter together functioned effectively as collective framing tools in the #NoToSocialMediaBill Protest. However, the protesters adopted fear-induced collective frames that ignored the contents of the bill. Though the frames drew global media and human rights activists' attention in support of the protesters' goal of resisting an attempt to restrict freedom of speech, they did not achieve the same with the recall of the initiator of the bill.