Communication & Language Arts
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Item Conducting media audience research: a guidebook for Nigerian media professionals and organizations(Institute for Media and Society, Ikeja, Lagos, Nigeria, 2020) Ojebuyi, B. R.Item In media we trust versus the media we trust: information subsidies and credibility of editorial content in Nigerian newspapers(Association of Media and Communication Researchers of Nigeria, 2020-04) Ojebuyi, B. R.; Adekoya, O. F.The mass media serve as the forum for public discussions, political debates and the forging of consensus. However, it has been argued that media efforts to engage, empower and educate audiences are puny owing to several factors such as excessive reliance on public relations contents and well-funded agendas that dominate the media space. Media Studies in many countries have confirmed the growing reliance of journalists on Public Relations (PR) materials—also called information subsidy—but studies in Nigeria have not investigated this phenomenon and its implications for media gatekeeping and agenda-setting functions. The current study was designed to fill this gap. Agenda-setting and Gatekeeping media theories were employed as framework, while mixed methods design was adopted. From two Tier-1 newspapers (The Guardian and Punch), a total of 1,216 news stories drawn through constructed week sampling from 4-11 January 2016, the year the first Nigerian PR industry report was published, were content analysed. This study confirmed the growing reliance of Nigerian newspapers on information subsidy. This reliance on PR materials weakened the gatekeeping function of Nigerian newspapers, but did not undermine their agenda-setting function as the newspapers devoted their prominent pages (17%) to self-generated contents compared to the volume of materials PR (20.3%) confined to inner and less-prominent pages.Item Malevolent trespassers or benevolent guests: a meta-analysis of media representation of African migrants(IGI Global, 2020) Ogunkunle, D. O.; Ojebuyi, B. R.Migration, a phenomenon where different factors compel people to move from one location to a new location, has remained an intrinsic feature of the human world. Many studies have been conducted on media portrayal of migrants, little scholarly attention has been paid to the dominant image of African migrants in the news media. Therefore, this study, deploying agenda-setting and framing theories, attempted a meta-analysis of the existing studies on media portrayal of African migrants with a view to establishing the dominant image of the migrants as reported by the media. Twenty-five journal articles on portrayal of African migrants purposively selected through online search were analysed quantitatively and qualitatively. Findings reveal that the media portrayed African migrants via negative lens with the use of ubiquitous derogatory frames which include: aliens, foreigners, purveyors of social ills, vagrant, criminals, chaotic and hopeless. These dominant negative images of Africa and African migrants portend a great danger to globalisation and global economic integration. The realisation of comprehensive globalization and global economic integration will remain elusive as long as the media continue to give more prominence to the negatives of migration than the positives. Therefore, the media agenda, in all climes, should be used to positively influence public agenda and policies as regards migration.Item Avoiding mixed-methods? methodological and theoretical approaches in women’s radio participation research(Faculty of Arts, University of Uyo, 2021-05) Mobolaji, A. O.; Ojebuyi, B. R.Previous media studies that did meta-analyses of methodological and theoretical approaches have addressed subsets such as political communication, health communication, and gatekeeping. However, scant attention has been paid to women’s participation in radio discourse despite its importance to the developmental agenda. This study was, therefore, designed to investigate the methodological and theoretical trends in women’s radio participation studies. Content analysis was used to examine a total of 70 purposively selected women’s radio participation-related studies published between 2009 and 2019. Findings reveal that 55.7% of the analysed articles employed quantitative methodological approaches, while 25.7 % of the articles used qualitative approaches. Only 18.6% of the studies employed a mixed-methods design. Findings also show that more quantitative studies (67.5%) were hinged on theoretical frameworks compared to 32.5% not driven by theories. Conversely, fewer qualitative studies (27.8%) were driven by theories, while 72.2% were not theory-driven. Generally, 57.1% of the articles analysed had theoretical backgrounds. The pattern established in this study shows that existing women’s radio participation studies scantly adopted mixed-methods approaches, but the use of relevant theories as frameworks is fairly high. Scholars in the field of women’s radio participation research should adopt the mixed methods design as this would help in getting more robust and in-depth findings.Item Media hype, greener pastures syndrome, and migration in Nigeria(IGI Global, 2020) Mobolaji, A. O.; Ojebuyi, B. R.The phenomenon of human migration has been described as a threat to resources and job distribution in Africa. It has been assumed that, apart from economic instability in Nigeria, portrayal of Europe and America, through films and Hip-Hop musical lyrics and videos, has also influenced most Nigerians to perceive migration as the only solution to their predicaments. However, extant studies are yet to empirically prove this hypothesis. Therefore, this chapter, through a content analysis, examines contents of Nigerian films and Hip-Hop music videos, as subsets of mass media discourse, with a view to establishing the nature of these contents in terms of how they could influence Nigerians’ attitude towards migration to foreign countries. Findings show that contents of Nigerian films and Hip-Hop music videos contain rhetorical discourse with persuasive effect capable of luring Nigerian youths to foreign countries. This chapter also provides justification for the enactment of framework for policy formulation for effective control of media system and illegal migration by Nigerians.