Communication & Language Arts
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Item Copying the master: linguistic strategies in imitation brand naming(2006) Egbokhare, O.A.Item Symbolism as a vector of Yoruba culture: a study of Saworoide, Yoruba home video film(Yoruba Studies Association of Nigeria, 2009) Egbokhare, O. A.; Oso, O.Item Media exposure and reproductive behaviour change among generations of adolescents in Ugep, Nigeria(2009) Obono, K.; Obono, O.This paper examines change in reproductive behaviour across several generations of adolescent girls in Ugep, sourtern Nigeria. It is based on a study of key factors promoting differences in girls' reproductive behaviour across this generations, which linked this change media exposure and a number of social variables that challenge traditional views of the relationships. The study found alterations in adolescent sexual activities, contraceptive prevalence, voluntary abortion and the fertility. Female age at sexual debut was found to be declining, with 11.3% of adolescent females initiating sex at 11 years relative to 4.1 percent from previous cohorts. This finding in particular reflects the onset of liberal sexual norms, accentuated by ease of entry into consensual unions and trends towards sexual networking. The general findings point to the role of western media, poverty and pressures related to an urbanizing lifestyle on girls' aspirations and reproductive choices. In this way,it contribute to the growing body of work on reproductive change in an era of serious population' debate and, therefore, suggests a need for adopting alternative models for explaining reproductive change in sub- saharan communities.Item Influence of home video on sexuality aspirations of secondary schools students in Ibadan, Nigeria(Rapid Research & Communications Ltd., 2009-04) Obono, K.; Obono, O.Home videos are entertainment media but their use by adolescent transcends leisure to sexuality aspirations. A survey of 180 students in selected secondary schools in Ibadan showed that viewing influenced their sexuality knowledge, attitudes and practices (KAP). The paper argues that exposure to home movies affect young people's life aspiration as higher viewership (95.6 percent) corresponds with high negative sexuality response (93.3 percent). Accondingly, the media teach 87 percent of student about girl-friend/boy-friend relationships,expose 82 percent to sexual relationships, arose 85 percent and encourage premarital sex among 53 percent students.While entertaining,the media provide information that teenagers use to construct their sexuality, having far reaching heaith implecations. Home vidoe content and packaging thus place adolescent lives on a reproductive health disaster. This calls for alternative models of entertainment communication as well as critical censorship of home movies to help checkmate worsening sexual and reproductive healthconditions in Nigeria.Item The position of rural women In Nigeria(Hope Publications Ibadan, Nigeria, 2001-01) Obono, K.Item Analysis of qualitative data(The Postgraduate School University of Ibadan, Ibadan, 2008) Obono, O.; Obono, K.Item Explaining the effectiveness of community-based crime prevention practices. A case study from Nigeria(2006) Ojebode A.; Ojebuyi, B. R.; Onyechi, N. J.; Oladapo, O.; Oyedele, O. J.; Fadipe, I. A.Item Increasing people's knowledge about HIV/AIDS: an investigation into the effectiveness of reading as a communication strategy(SAGE Publications, Los Angeles, 2009) Ojebuyi, B. R.among the factors probably causing stigma and discrimination against people living with /Human IMMunodeficiency Virus (HIV)/ Acquired Immune Deficiency Syndrome (AIDS) (PLWHA) are the public's inadequate knowlegde and strong misconceptions about the pandemic. Having realised this fact, stakeholders intensify efforts at educating the public about HIV/AIDS. Reading is one of the communication strategies they employ to enrich people's knowledge about the disease. This article, therefore, focused on reading, primarily to investigate its effectiveness as a receptive communication skill, through which the public can be better educated about HIVAIDS and thus, dispel their misconceptions about the disease and its patients. An experimenta method was employed, using 220 respondents. Two separate instruments- attitude scale/questionnaire and an HIV/AIDS- related story- were used. The result showed that abosolute majority of respondents (78.2 per cent) from the experimental group, which actually read the select HIV/AIDS- related story demostrate better knowledge about HIV/AIDS than do the respondents from the control group. Thus, the study has established reading as an effective communication strategy for educating people and dispelling their misconceptions about HIV/AIDS and its patients. The findings also showed that there is a statistically significant difference in the attitude of male and female subjects to HIV/AIDS and PLWHA after reading the story.Item Communicating for development purposes: a gender perspective(Kraft Books Limited, Ibadan, 2003) Laninhun, A.Item Engaging development: environment and content of radio broadcasting in Nigeria(Institute for Media and Society and Panos Institute West Africa, 2007) Ojebode, A.; Adegbola, T.