Communication & Language Arts

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Start date: 2020End date: 2021

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Now showing 1 - 10 of 14
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    Repositioning gender relations: Exploring the auteur and negofeminism theories in contemporary Nigerian Nollywood films
    (2020) Doghudje, R . V.; Elegbe, O.
    Gender stereotypes have been transmitted from cultures to cultures through agents of socialization.The reinforcement of these stereotypes has been internalized by both genders. However, these stereotypes has continuously portrayed a negative aspect of the female gender subjecting them to the dominance of men and reinforcing traditional views of the place and value of women in Nigerian society. The traditional Nigerian society enjoys such portrayals and provides the largest bulk of the content that fuels the stereotypes of women in Nollywood films.These films are becoming the template for Nollywood directors and producers.Therefore, this paper examines the repositioning of the narratives about gender stereotypes in Nollywood films especially as it relates to the negative portrayal of the female gender. Rather than focusing on the existent problem, this paper is an attempt to investigate how the Auteurs and Nego-feminism theory could be explored to assist female Auteurs/Producers at rewriting the narrative and perception.
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    Human rights abused against internally displaced persons (IDPs) in Nigeria: investigating media reportage
    (IGI Global, 2020) Odebiyi, S . D.; Elegbe, O.
    This chapter investigates media reportage of human right abuses and sexual violence against internally displaced persons (IDPs) in Nigeria. Using the social responsibility theory, it analyses how the media frames, prominence, slant and whether the Nigeria media employed investigative reports in its reportage of human rights abuses against IDPs. The chapter through a quantitative content analysis of 157 editions of two purposely selected newspapers (the Vanguard NG and the Daily Trust), found that the media failed to contextualise the stories in relation to its causes, solutions and in identifying perpetrators for justice to be served, similarly, the media took sides with victims of the violations. It also failed to accord the required prominence and necessary investigative touch to such stories. It is recommended that there should be frequent trainings for journalists so as to safeguard professionalism in the industry.
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    Repositioning gender relations: exploring the auteur and nego-feminism theories in contemporary nollywood films
    (2020-10) Doghudje, R. V.; Elegbe, O.
    Gender stereotypes have been transmitted from cultures to cultures through agents of socialization. The reinforcement of these stereotypes has been internalized by both genders. However, these stereotypes has continuously portrayed a negative aspect of the female gender subjecting them to the dominance of men and reinforcing traditional views of the place and value of women in Nigerian society. The traditional Nigerian society enjoys such portrayals and provides the largest bulk of the content that fuels the stereotypes of women in Nollywood films. These films are becoming the template for Nollywood directors and producers. Therefore, this paper examines the repositioning of the narratives about gender stereotypes in Nollywood films especially as it relates to the negative portrayal of the female gender. Rather than focusing on the existent problem, this paper is an attempt to investigate how the Auteurs and Nego-feminism theory could be explored to assist female Auteurs/Producers at rewriting the narrative and perception of the film audience about of the negative portrayal of women in Nollywood films.
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    Human rights abuses against internally displaced persons (IDPs) in Nigeria: investigating media reportage
    (IGI Global, Hershey PA, USA, 2020) Odebiyi, S. D.; Elegbe, O.
    This chapter investigates media reportage of human right abuses and sexual violence against internally displaced persons (IDPs) in Nigeria. Using the social responsibility theory, it analyses how the media frames, prominence, slant and whether the Nigeria media employed investigative reports in its reportage of human rights abuses against IDPs. The chapter through a quantitative content analysis of 157 editions of two purposely selected newspapers (the Vanguard NG and the Daily Trust), found that the media failed to contextualise the stories in relation to its causes, solutions and in identifying perpetrators for justice to be served, similarly, the media took sides with victims of the violations. It also failed to accord the required prominence and necessary investigative touch to such stories. It is recommended that there should be frequent trainings for journalists so as to safeguard professionalism in the industry.
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    Voters’ reactions to the 2019 presidential debate in Nigeria
    (2021) Laninhun, B. A.; Olowojebutu, A. E
    Over the years, debate scholarship has interrogated the usefulness or relevance of political debates in the electoral process. While there is an avalanche of debate effect studies in established democracies such as America, scant attention has been paid to presidential debates in Nigeria. Based on the Rational Choice theory and the Uses and Gratifications theory, this study therefore investigated voters’ response to the 2019 presidential debate in Nigeria. The study adopted the survey research design and administered questionnaire on 460 voters in Ekiti State, Nigeria. The respondents were selected using the multi-stage sampling technique. Findings revealed that although the 2019 presidential debate had very little influence on voters’ voting decisions in the 2019 presidential election, a majority of the voters perceived the presidential debate as relevant to the electoral process as it increased their knowledge of political issues as well as their knowledge of the candidates. Moreover, political affiliation was found to be the most significant factor that influenced voters’ choice of candidate. The study therefore recommended that political campaign managers and politicians should leverage the debate platform to promote their candidates but should not assume this would significantly influence voting decisions
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    Voters’ reactions to the 2019 presidential debate in Nigeria
    (2021) Laninhun, B. A.; Olowojebutu, A. E.
    Over the years, debate scholarship has interrogated the usefulness or relevance of political debates in the electoral process. While there is an avalanche of debate effect studies in established democracies such as America, scant attention has been paid to presidential debates in Nigeria. Based on the Rational Choice theory and the Uses and Gratifications theory, this study therefore investigated voters’ response to the 2019 presidential debate in Nigeria. The study adopted the survey research design and administered questionnaire on 460 voters in Ekiti State, Nigeria. The respondents were selected using the multi-stage sampling technique. Findings revealed that although the 2019 presidential debate had very little influence on voters’ voting decisions in the 2019 presidential election, a majority of the voters perceived the presidential debate as relevant to the electoral process as it increased their knowledge of political issues as well as their knowledge of the candidates. Moreover, political affiliation was found to be the most significant factor that influenced voters’ choice of candidate. The study therefore recommended that political campaign managers and politicians should leverage the debate platform to promote their candidates but should not assume this would significantly influence voting decisions
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    University students’ perception of whatsapp-based religious messages
    (2021-05) Laninhun, B. A.; Fategbe, F. O.
    WhatsApp has been widely used to disseminate religious information but there is scant literature on users’ reaction to religious messages on WhatsApp. This study therefore investigated how university students perceive WhatsApp-based religious messages (WBRM). The study was driven by the Uses and Gratifications theory and the Perception theory. It adopted a mixed- method research design to gather relevant data. Through stratification and purposive sampling techniques, 350 students of the University of Ibadan were selected to participate in the survey while 24 students were selected to participate in four different sessions of focus group discussion (FGD). Results showed that most of the students (71%) paid little or no attention to these messages as they did not feel comfortable with long, threatening, instructive religious messages. Nonetheless, findings implied that university students had a favourable disposition towards the use of WhatsApp for religious purpose s. A majority perceived the messages as educative, informative, persuasive and useful. The study also found that students’ perception of WhatsApp-based religious messages and benefits derived from WBRM have a strong positive and significant influence on each other. Producers of WhatsApp-based religious messages, targeting young people, should keep the messages short, ensure that the messages are authentic and avoid fear appeal
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    Determining negativity in selected 2015 presidential election campaigns press advertisements
    (School of Communication Lagos State University, 2020) Egbokhare, O.A.
    This paper reviews the message content of selected adverts used during the 2015 Presidential election campaigns with a view to identifying the extent to which negative content was employed. Traditionally, political parties hold rallies and engage in public Speeches across major geo- political zones prior to elections. Campaign messages are now disseminated via the broadcast and print media along with online engagements from Twitter to Facebook. Using the Functional theory of Campaign discourse as the background, the study examined 20 purposively selected print ads from 4 (four) major Nigerian Newspapers. Using content and descriptive analysis, the researcher looked at the headline, body copy, Illustration, call to action and Sponsor of the selected advert Findings show that many of the print ads were direct criticisms and verbal attacks on the character and judgment of the contestants. Messages bothered on direct name calling and attack on personality and character of one’s opponents. Many of the adverts did not have identified Sponsors and in some instances Sponsors simply called themselves Concerned Citizens or similar appellations. Many of the messages by- passed APCON's gate-keeping and received cooperation from media houses who ran adverts that were not vetted by APCON. The paper recommends stricter penalties against offensive and inciting political advertisements
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    Conducting media audience research: a guidebook for Nigerian media professionals and organizations
    (Institute for Media and Society, Ikeja, Lagos, Nigeria, 2020) Ojebuyi, B. R.
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    In media we trust versus the media we trust: information subsidies and credibility of editorial content in Nigerian newspapers
    (Association of Media and Communication Researchers of Nigeria, 2020-04) Ojebuyi, B. R.; Adekoya, O. F.
    The mass media serve as the forum for public discussions, political debates and the forging of consensus. However, it has been argued that media efforts to engage, empower and educate audiences are puny owing to several factors such as excessive reliance on public relations contents and well-funded agendas that dominate the media space. Media Studies in many countries have confirmed the growing reliance of journalists on Public Relations (PR) materials—also called information subsidy—but studies in Nigeria have not investigated this phenomenon and its implications for media gatekeeping and agenda-setting functions. The current study was designed to fill this gap. Agenda-setting and Gatekeeping media theories were employed as framework, while mixed methods design was adopted. From two Tier-1 newspapers (The Guardian and Punch), a total of 1,216 news stories drawn through constructed week sampling from 4-11 January 2016, the year the first Nigerian PR industry report was published, were content analysed. This study confirmed the growing reliance of Nigerian newspapers on information subsidy. This reliance on PR materials weakened the gatekeeping function of Nigerian newspapers, but did not undermine their agenda-setting function as the newspapers devoted their prominent pages (17%) to self-generated contents compared to the volume of materials PR (20.3%) confined to inner and less-prominent pages.