Communication & Language Arts

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    Nature of tweets in the 2015 Nigerian presidential elections
    (IGI Global, 2015) Egbunike, N. A.; Ihebuzor, N.; Onyechi, N.
    Social media is becoming increasingly important as a means for social engagement. In Nigeria, Twitter is employed to convey opinion and make commentaiy on matters ranging from football to politics. Tweets are also used to inform, advocate, recruit and even incite. Previous slttdies have shown that Twitter could be effective for political mobilization. However, there is dearth of research on how Twitter has been used as a purveyor of neutral and/or hate speech in the Nigerian context. This study examined the nature of tweets in the immediate aftermath of the 2015 presidential election in Nigeria. The authors employed content analysis of 250 purposiveiy selected tweets from the #Jgbo hashlag which trended between March 29 and 31, 20! .5. The tweets were then categorized into five explicit hate and one neutral tweet category respectively. Results revealed the dominance of three hate tweet types: derogatoty, mocking and blaming. These findings were then discussed bearing in mind earlier theories on the functionality of tweets and voting patterns from an analysis of the election results.
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    A cross-cultural analysis of communication patterns between two cultures in Southwest Nigeria
    (2017) Elegbe, O.; Nwachukwu, I.
    Communication scholars estimate that two-thirds of communications are influenced by the culture of the communicator. On this basis, this study examined the Igbo and Yoruba socio-cultural relationships as they influence the management of their communication patterns. Employing the mixed-method research design, the study revealed the cultural affinity in both ethnic groups’ communication patterns in the use of honorific greeting, silence, expressiveness (direct or indirectness and touch) and eye contact. This shows that culture has a significant influence on some of the communication patterns of both ethnic groups (p>0.000) while gender also has an influence on both groups (r=20.7, df=l, p<.05). This shows a slight variation in both ethnic groups in relation to their culturally held values. The findings of this study will play a significant role in the promotion of effective communication and peaceful coexistence among cultural groups.
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    A Cross-cultural analysis of communication patterns between two cultures in Southwest Nigeria
    (Rosslyn Press, Academic Publishing and Editing, 2017) Elegbe, O.; Nwachukwu, I.
    Communication scholars estimate that two-thirds of communications are influenced by the culture of the communicator. On this basis, this study examined the Igbo and Yoruba socio-cultural relationships as they influence the management of their communication patterns. Employing the mixed-method research design, the study revealed the cultural affinity in both ethnic groups’ communication patterns in the use of honorific greeting, silence, expressiveness (direct or indirectness and touch) and eye contact. This shows that culture has a significant influence on some of the communication patterns of both ethnic groups (p>0.000) while gender also has an influence on both groups (r=20.7, df=l, p<.05). This shows a slight variation in both ethnic groups in relation to their culturally held values. The findings of this study will play a significant role in the promotion of effective communication and peaceful coexistence among cultural groups.