Communication & Language Arts

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    University students’ perception of whatsapp-based religious messages
    (2021-05) Laninhun, B. A.; Fategbe, F. O.
    WhatsApp has been widely used to disseminate religious information but there is scant literature on users’ reaction to religious messages on WhatsApp. This study therefore investigated how university students perceive WhatsApp-based religious messages (WBRM). The study was driven by the Uses and Gratifications theory and the Perception theory. It adopted a mixed- method research design to gather relevant data. Through stratification and purposive sampling techniques, 350 students of the University of Ibadan were selected to participate in the survey while 24 students were selected to participate in four different sessions of focus group discussion (FGD). Results showed that most of the students (71%) paid little or no attention to these messages as they did not feel comfortable with long, threatening, instructive religious messages. Nonetheless, findings implied that university students had a favourable disposition towards the use of WhatsApp for religious purpose s. A majority perceived the messages as educative, informative, persuasive and useful. The study also found that students’ perception of WhatsApp-based religious messages and benefits derived from WBRM have a strong positive and significant influence on each other. Producers of WhatsApp-based religious messages, targeting young people, should keep the messages short, ensure that the messages are authentic and avoid fear appeal
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    The architecture and use of social media in the 2015 Nigerian general elections
    (African Council for Communication Education (ACCE), Nigerian Chapter, 2016-06) Obono, K.
    This paper analyses the use of social media for political mobilisation and communication during the 2015 General Elections in Nigeria. Its aim is to describe the structure and context of information dissemination and communication among political actors, agents and the electorate during this period. It argues that the widespread use of social media was due to the evolving technological architecture of the Internet as well as the ready supply of human technical competencies and appetite for use. The technical setting for the observed level of use depended on several factors, which included, primarily, high Nigerian mobile teledensity, a relatively large number of Internet service providers, a demographic youth bulge and real time communication. It was facilitated by improvements in the availability, accessibility, affordability, and adaptability of the Internet and mobile phones. These factors, among others, were the precursors and enhancers of political communication via social media during the elections.
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    Potentials of social media for HIV/AIDS campaign among Nigerian youths
    (Delmas Communications Ltd., 2015-04) Onyechi, N. J.; Obono, K.
    Youths constitute a vibrant, critical resource input in the development process of any nation. It is, therefore, imperative that their health and wellbeing be safeguarded in the pursuit and sustenance of the socio-economic transformation of any society. With the unabated high prevalence of HIV and AIDS among this age cohort, communication campaigns must be restrategized, diversified and focused on effecting change in the behaviours that predispose young people to HIV infection. Providing youths with requisite information through social media has the potential of stemming the scourge of the virus. The paper critically examines the use of social media as a potentially veritable tool for campaigns aimed at combating the spread of HIV among Nigerian youths.
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    Are the ‘born-frees’ always politically apathetic? social media use for campus politics by black undergraduates of North-West University, Mafikeng, South Africa
    (2018-01) Ojebuyi, B. R.; Salawu, A.
    The South African post-apartheid Black youth—popularly known as the 'Born Frees'— have been stereotyped politically apathetic. But there are yet empirical studies to prove that these youth are really perpetually averse to political participation, even in their universities, especially with emergence of social media that provide digital space for social and political engagements. With the specific attention on Black students of the Mafikeng campus of North-West University, South Africa as the study population, this study, therefore, employed a sequential qual-QUANT exploratory design to explore how Black undergraduates use social media to engage in political activities in the university setting. Anchored on the Uses and Gratifications Theory, the study employed questionnaire to collect data from 232 respondents selected through stratification and convenience sampling. Majority (77.1%) of the students affirmed they actively participated in campus politics using the social media (78.0%) and text messages via mobile phones (60.7%). Ironically, only 36.2% of the students said they used direct interpersonal communication as the communication modes for political engagement. The trend established in this study challenges scholars‘ assumption that the Post-apartheid Black youth of South Africa are politically apathetic. Students‘ interest and participation in campus politics suggest that, with effective use of the digital space that is relatively free, accessible, interactive, and independent of undue control by the state apparatus, the Black youth can also contribute positively to the South African democratic project.