Communication & Language Arts
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Item Private radio stations fare better: audience perception of adherence to social responsibilities by public and private radio stations in Oyo State, Nigeria(Global Journals, 2019) Ojebuyi, B. R.; Ogunkunle, D. O.Media Ownership factor in Nigeria, as the case in many countries, plays a significant role in determining the extent to which the audience perceive media organizations as being socially responsible especially as they service the democratic system. Existing studies have focused on the role of ownership generally in the media industry in Nigeria. However, such studies have given little attention to how public and private radio stations have fared in their social responsibilities to the public. Therefore, with the specific focus on Oyo State, which is one of the states with the highest concentration of radio stations in Nigeria, this study was designed to comparatively examine how public and private radio stations in the State fare in the performance of their expected social responsibilities. This study adopted the Social Responsibility Theory and combined Content Analysis and Survey as research methods. Content analysis revealed that the programme contents of the selected radio stations fairly meet up with the social responsibilities expected of the mass media as there are more of non-sponsored programmes than sponsored programmes in the stations’ programme schedules.Item Nigerian journalists' awareness of, and adherence to, social responsibility and pro-development principles(Faculty of Arts, University of Ibadan, Ibadan, Nigeria, 2019) Kolawole, R. A.; Ojebuyi, B. R.Journalism is a sacred profession that has been accorded significant recognition as an institution that services the modern democratic system. Therefore, journalists are expected to be well-grounded in both the practical aspects and those fundamental doctrines that explain how the mass media should perform to serve the social system, especially in African nations with emerging democracy and development deficiencies. Existing Nigerian studies on media performance have examined media coverage of development issues, press freedom, media ownership and objectivity in the context of democracy. However, journalists' awareness of the media roles as specified by Social Responsibility and Developmental tenets, and factors that influence adherence to such tenets have not received enough scholarly attention. This study was, therefore, designed to examine Nigerian journalists' level of awareness of the tenets of the social responsibility and developmental frameworks to establish the journalists' adherence to such frameworks and the factors influencing the adherence. Through a mixed-methods design, data were generated from journalists and manifest contents of selected Nigerian newspapers. The majority (80.5%) of Nigerian journalists sampled were not aware of the media roles as stipulated by the tenets of Social Responsibility and Development Media theories. Overall, the journalists confirmed low adherence to the principles of the two theories and identified profit-making (35.0%) and ownership (25.0%) as factors militating against adherence to the tenets of these theories by some journalists. Low adherence to social responsibility and developmental principles by journalists has negative consequences for democratic success in Nigeria as a country with developmental deficits.