Development of a scale for measuring television commercial efficacy

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dc.contributor.authorEhigie, B. O.
dc.contributor.authorShenge, A. N.
dc.date.accessioned2018-10-09T11:48:04Z
dc.date.available2018-10-09T11:48:04Z
dc.date.issued1996
dc.identifier.otherAfrican Journal for the Psychological Study of Social Issue 3(2), pp. 250-261
dc.identifier.otherui_art_ehigie_development_1996
dc.identifier.urihttp://ir.library.ui.edu.ng/handle/123456789/1441
dc.language.isoenen_US
dc.publisherAfrican Society for the Psychological Study of Social Issuesen_US
dc.titleDevelopment of a scale for measuring television commercial efficacyen_US
dc.typeArticleen_US

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