Scholarly Works

Permanent URI for this collectionhttps://repository.ui.edu.ng/handle/123456789/325

Browse

Now showing 1 - 20 of 146

Ajala travel: mobility and connections as forms of social capital in Nigerian society
(Palgrave Macmillian, 2012) Obono, O.; Obono, K.
Analysis of qualitative data
(The Postgraduate School University of Ibadan, Ibadan, 2008) Obono, O.; Obono, K.
The architecture and use of social media in the 2015 Nigerian general elections
(African Council for Communication Education (ACCE), Nigerian Chapter, 2016-06) Obono, K.
This paper analyses the use of social media for political mobilisation and communication during the 2015 General Elections in Nigeria. Its aim is to describe the structure and context of information dissemination and communication among political actors, agents and the electorate during this period. It argues that the widespread use of social media was due to the evolving technological architecture of the Internet as well as the ready supply of human technical competencies and appetite for use. The technical setting for the observed level of use depended on several factors, which included, primarily, high Nigerian mobile teledensity, a relatively large number of Internet service providers, a demographic youth bulge and real time communication. It was facilitated by improvements in the availability, accessibility, affordability, and adaptability of the Internet and mobile phones. These factors, among others, were the precursors and enhancers of political communication via social media during the elections.
Are the ‘born-frees’ always politically apathetic? social media use for campus politics by black undergraduates of North-West University, Mafikeng, South Africa
(2018-01) Ojebuyi, B. R.; Salawu, A.
The South African post-apartheid Black youth—popularly known as the 'Born Frees'— have been stereotyped politically apathetic. But there are yet empirical studies to prove that these youth are really perpetually averse to political participation, even in their universities, especially with emergence of social media that provide digital space for social and political engagements. With the specific attention on Black students of the Mafikeng campus of North-West University, South Africa as the study population, this study, therefore, employed a sequential qual-QUANT exploratory design to explore how Black undergraduates use social media to engage in political activities in the university setting. Anchored on the Uses and Gratifications Theory, the study employed questionnaire to collect data from 232 respondents selected through stratification and convenience sampling. Majority (77.1%) of the students affirmed they actively participated in campus politics using the social media (78.0%) and text messages via mobile phones (60.7%). Ironically, only 36.2% of the students said they used direct interpersonal communication as the communication modes for political engagement. The trend established in this study challenges scholars‘ assumption that the Post-apartheid Black youth of South Africa are politically apathetic. Students‘ interest and participation in campus politics suggest that, with effective use of the digital space that is relatively free, accessible, interactive, and independent of undue control by the state apparatus, the Black youth can also contribute positively to the South African democratic project.
An assessment of media contribution to behaviour change and HIV prevention in Nigeria
(IGI Global, Hershey PA, USA, 2017) Elegbe, O.
This chapter explores media influence on behaviour change and its implication for HIV prevention programmes in Nigeria. Using the agenda setting, and the uses and gratifications theories, it analyzes how the media set agenda for public opinion and the gratification that audience receive from media information vis-a-vis behaviour change initiatives in reducing HIV epidemic in Nigeria. The chapter through a descriptive and literature review approach assesses effective communication framework for behaviour change and some of the factors contributing to HIV prevalence in Nigeria. The chapter sums up case studies of interventions that have documented the effectiveness of the media in HIV prevention initiatives. The chapter concludes on the positive influence of media intervention in sexual behaviour change programmes but notes that behaviour change still lies with individual decisions. Therefore, it recommends other forms of communication like interpersonal communication, community mobilization and advocacy to support media strategies for effective HIV prevention initiatives in Nigeria.
Audience perception of digitized broadcast operation in South west, Nigeria
(Faculty of Arts, Ambrose Alli University, 2015) Elegbe, O.; Doghudje, R. V.
This study examines the platform in which the broadcasting stations in South West operate, and the degree to which their transmission influence their audience. The study adopts the survey research design with the use of questionnaire and a qualitative method in the use of interview guide to elicit the needed information. 200 sample size were selected from viewers and listeners of Ondo State Radiovision Corporation, Akure and Splash FM, Ibadan, Oyo State for the study. A total of 182 copies of a questionnaire duly completed were analyzed. The finding of the study reveals that majority of the respondents felt that the technical quality (56.7%), news casting (61.5%), programmes (67%) and audio-visual (72.9%) quality of broadcast station in South-West, Nigeria is poor and the effort put in place by stations and government to transit the country into digital broadcasting is not proactive. The study also reveals that majority of broadcast stations in the South-West, Nigeria are still operating in analogue transmission. Findings also reveal that funding and manpower are the major challenges that are slowing down the smooth switchover from analogue to digital broadcasting. Funds to purchase digital equipment are too costly for stations to source for while funds to train manpower to sustain the equipment are not accessible. This shows that broadcast stations in South-West, Nigeria are still operating in analogue, with poor technical quality and facing challenges of manpower and funding. Hence, the National Broadcasting Commission as a regulatory body should liaise with the federal government for funding support from financial institutions for broadcast stations to fulfill their mandate of digitization.
Audience Research Methods for Campus Radio Stations
(Institute for Media and Society and Panos Institute West Africa, 2010) Ojebode, A.; Onekutu, P.; Adegbola, T.
Avoiding mixed-methods? methodological and theoretical approaches in women’s radio participation research
(Faculty of Arts, University of Uyo, 2021-05) Mobolaji, A. O.; Ojebuyi, B. R.
Previous media studies that did meta-analyses of methodological and theoretical approaches have addressed subsets such as political communication, health communication, and gatekeeping. However, scant attention has been paid to women’s participation in radio discourse despite its importance to the developmental agenda. This study was, therefore, designed to investigate the methodological and theoretical trends in women’s radio participation studies. Content analysis was used to examine a total of 70 purposively selected women’s radio participation-related studies published between 2009 and 2019. Findings reveal that 55.7% of the analysed articles employed quantitative methodological approaches, while 25.7 % of the articles used qualitative approaches. Only 18.6% of the studies employed a mixed-methods design. Findings also show that more quantitative studies (67.5%) were hinged on theoretical frameworks compared to 32.5% not driven by theories. Conversely, fewer qualitative studies (27.8%) were driven by theories, while 72.2% were not theory-driven. Generally, 57.1% of the articles analysed had theoretical backgrounds. The pattern established in this study shows that existing women’s radio participation studies scantly adopted mixed-methods approaches, but the use of relevant theories as frameworks is fairly high. Scholars in the field of women’s radio participation research should adopt the mixed methods design as this would help in getting more robust and in-depth findings.
The Baptist example of social responsibility: an appraisal of the literacy programme of the Nigerian Baptist
(2011) Egbokhare, O.A.
This paper is an appraisal of the social responsibility purpose served by the Adult literacy Programme of the Nigerian Baptist Convention. The research objectives was to find out the strategies, the successes and challenges faced on the Programme, The researcher sought to know how this has improved the literacy level of the participants and the extent to which the church members have benefitted from the project. The paper examines how the Programme runs, the perception of the beneficiaries and that of the Organizers. Data was collected through in depth interview from a purposive sample drawn from among the Programme director, the teachers and the students. The researcher also gathered data by observing the actual classroom Situation. The centres visited were in Ibadan. Findings show that there were more females than males involved in the Programme both as teachers and students. Yoruba language played a pivotal role as the language of instruction. The instructors who are mostly volunteers earn very little and in most cases, no stipend. Some of the major challenges faced are lack of resources, teacher and Student mobility and low motivation
Barriers to behavioural change and HIV and AIDS in Africa
(Department of Human Kinetics and Health Education, University of Ibadan, Ibadan, Nigeria, 2011) Elegbe, O.
Communication is central to any health intervention programme worldwide. This paper documented various communication and learning related theories that can be applied to change at risk behaviour facilitating the spread of HIV and AIDS in Africa. It also looks at barriers to behaviour change.
Beyond gratification: investigation of academic benefits of recreational reading among University of Ibadan undergraduates
(2014) Ojebuyi, B. R.; Nwunze, N. A.
Studies have shown that reading and literacy are directly connected, and there is a link between academic success and reading ability. But the extent to which recreational reading can lead to academic success requires further investigation. Recreational reading is a form of reading that provides pleasure and other forms of gratification for the reader. However, beyond this, it is believed that recreational reading can foster social progress, ensure broader knowledge, enhance academic competence, and militate against illiteracy. This proposition requires further empirical proofs. Anchored on the Expectancy Value Theory (EVT), and Uses and Gratifications Theory, the study employed survey and in-depth interviews as the research methods. A total of 1,350 undergraduates of the University of Ibadan selected through stratification, convenience and proportionate sampling techniques responded to the questionnaire while 13 students purposively selected from all the faculties formed the interviewees. Findings show that undergraduates of the University, to a large extent {n= 1166; 86. 4%), exhibit favourable attitude towards recreational reading. Also, the students affirmed that recreational reading, besides providing pleasure, serves as the source of information and knowledge applicable to real life situations, boosts their academic reading efficacy, enhances their understanding of general textural information, and builds their vocabulary competence. The study, therefore, provides evidence that the value of recreational reading is more than generation of pleasure or gratification; it also enhances overall academic success
Beyond money and gifts: Social capital as motivation for cross- generational dating among tertiary school female students in south west Nigeria
(Common Ground Publishing LLC, 2010) Ojebode, A. A.; Togunde, D.; Adelakun, A.
Cross generational dating is a global practice which has engaged the attention of scholars from across the social sciences and beyond. Despite the differences in the backgrounds of scholars, most have conceived cross generational dating as motivated simple by money and gifts and the satisfaction of immediate and short-term needs. This ethnographic study conducted among students on three Nigerian campuses shows that cross generational dating among Nigerian undergraduates students is motivated by the need to strengthen their social capital base. Younger partners date older ones in order to get connected for job and other placement: receive assistance with visa procurement and enhance their own in-group worth or rating. Older partners date younger ones to receive succor when their homes or jobs are troubled. Cross-generational dating, we discovered, is not a lone-ranging act but a practice that involves networking as well as different forms of pressure among ladies. Cross-generational dating may be a global phenomenon, but it wears local colors and carriers local nomenclatures. Contextualizing its study is therefore important to our understanding.
Broadcast media policy in Nigeria: across many dispensations
(Faculty of Social Sciences and Communication St. Augustine University of Tanzania, Mwanza, Tanzania, 2010) Opubor, A.; Akingbulu, A.; Ojebode, A.
"The present article traces the adaptation of media and communication institutions to the political, economic, ethnic and cultural realities of Nigeria from the colonial (very British) dispensation, to the military and finally to the civilian in the last ten years. The form of the adaptation very largely reflects the political interests of the group in power, but there has always been a negotiation with more prominent interest groups. Ironically, the military, though it defended its interests, tended to be less politically partisan than the civilian governments. The major weakness in Nigerian communication policy making is the absence of strong continuous public involvement and consistent private sector and civil society participation. Typically, a small group of unrepresentative experts prepares the documents and there is little transparent consultation with the public. This produces some adaptation, but with a media system that protects the reigning political power. "
Business response patterns t sustainable development issues: an appraisal of corporate social responsibility initiatives in Nigeria
(2014) Laninhun, A.
In recent years, advocates of Corporate Social Responsibility (CSR) have argued that CSR should be a strategic engine for long-term corporate profits and responsible social development (Berkhout, 2005). The corporate world has therefore embraced sustainable development as the new paradigm of development. Due to this paradigm shift, some corporate organizations have redirected their CSR initiatives to focus on development issues. The basic assumption in this paper is that business as a social agent has both the economic and social power to set standard and targets that will respond to social demands and address development challenges of the 21st century. So, based on the stakeholder theory and The Natural Step Framework, the paper investigates business approaches to sustainable development issues in a developing society. Specifically, it highlights the extent to which selected organisations in the telecommunications, oil and gas, food and beverages, cement manufacturing and banking sectors have embarked upon responsible and sustainable activities in Nigeria. Moreover, challenges which affect effective implementation of CSR policies aimed at sustainability are revealed in this work. The paper concludes by advocating an integrated transformative approach to CSR. The paper contributes to the on-going debate on social responsibility of business and sustainability agenda in developing economies.
Can brand ambassadors influence product loyalty: perceptions on globacom mobile network advertisements
(2018) Odebiyi, S. D.; Elegbe, O.
Studies in Nigeria have not fully shown the effect of using celebrities and how celebrities can effectively change the attitude of the consumers towards a brand. Based on this notion, the study examined audience perception of celebrity endorsement on product advertising and its influence on brand loyalty. Through a mixed method design, the study used questionnaire and structured interview. The respondents perceived the use of celebrities in Globacom adverts necessary because these celebrities are persuasive, entertaining and experienced. This further enhances awareness and sales for the product. Globacom celebrities have a good interpersonal relation with Globacom customers as they prefer celebrity endorsed products’ adverts to non-celebrity endorsed products’ adverts which influence their purchase. Globacom celebrities are liked and perceived as highly credible; hence celebrities that match products’ brand image should be endorsed to promote the brand in order to influence consumers’ purchase and loyalty to the products.
Challenges to sexual health information seeking behaviour among adolescents in Nigeria
(Delmas Communications Ltd., 2014) Elegbe, O.
This paper discusses the factors affecting the development of young people and their reproductive and sexual health. It reviews literature on the behaviour of young people vis a vis their reproductive and sexual risk behaviours such as low knowledge of contraception, high infection rate, early sexual initiation, early child bearing, unsafe abortion and lack of Information on STIs and HIV/AIDS. The health belief model was used as a basis to examine whether young people consider their health as important in their daily decision in relation to the issue of sexual activity. The paper also examines the relevance of Erikson’s stages of psychosocial development which deals with how children socialize and how this affects their sense of self. The paper sums up documented studies on the poor health-seeking behaviours of young people which is the bases for their continuous risky behaviour. It finally argues that poor information seeking behaviour among young people could be based on cultural and traditionalvalues that prevent information seeking on sexual issues. It then recommends that reliable information should be disseminated through public health campaigns, the media, and the educational system.
Changing family-life: communication media for adolescents in Nigeria
(Stirling-Horden Publishers Ltd., Ibadan, 2010) Obono, K.; Obono, O.
Communicating for development purposes: a gender perspective
(Kraft Books Limited, Ibadan, 2003) Laninhun, A.
Communication and Ethics
(Gbaduke Publishers, 2011) Laninhun, A.
Communication and peace building: the 2015 presidential elections in Nigeria
(2017-09) Obono, K.; Onyechi, N. J.
Using the discursive analytical approach, this paper examines the role of communication in peace building, and describes the pre-election and post-election strategies and interactions that enabled a peaceful environment despite the overwhelming negative campaigns and volatility of the process involving the 2015 Nigerian Presidential election campaigns. Hence, this paper illustrates the communicative behaviour of the contenders and their public display in the media which serve as a model for political peace communication; and points to the power of strategic communication for peace building, which has implications for a violence-free environment, social order and political development in Africa.