Scholarly Works
Permanent URI for this collectionhttps://repository.ui.edu.ng/handle/123456789/325
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Item Repositioning gender relations: Exploring the auteur and negofeminism theories in contemporary Nigerian Nollywood films(2020) Doghudje, R . V.; Elegbe, O.Gender stereotypes have been transmitted from cultures to cultures through agents of socialization.The reinforcement of these stereotypes has been internalized by both genders. However, these stereotypes has continuously portrayed a negative aspect of the female gender subjecting them to the dominance of men and reinforcing traditional views of the place and value of women in Nigerian society. The traditional Nigerian society enjoys such portrayals and provides the largest bulk of the content that fuels the stereotypes of women in Nollywood films.These films are becoming the template for Nollywood directors and producers.Therefore, this paper examines the repositioning of the narratives about gender stereotypes in Nollywood films especially as it relates to the negative portrayal of the female gender. Rather than focusing on the existent problem, this paper is an attempt to investigate how the Auteurs and Nego-feminism theory could be explored to assist female Auteurs/Producers at rewriting the narrative and perception.Item Gender stereotypes in Nigerian films: a discursive analysis(2014) Doghudje, R . V.; Elegbe, O.Gender stereotypes influence people’s expectations and evaluations of what is appropriate for them and others. Gender stereotypes tend to exaggerate perceived differences of members of different groups and the perceived similarities of a particular man or woman to the general categories of male and female, which, in a way, can have a large effect on the way both sexes see themselves and how they are perceived in social relations. Studies have shown that the Nigerian film industry has the capacity to provide a platform for the positive promotion of Nigerian values. This paper examined the patterns of stereotypes being reinforced in Nigerian films and how these patterns affect the image of Nigerian women. It suggests that adequate information on gender issues such as abrogation of discriminatory customs, empowerment for low income women and men, reorientation of male chauvinism can be possible by using the platform of films to change gender stereotyping of women and projecting their positive images in Nigeria.