Scholarly Works Communication & Language Arts
Permanent URI for this collectionhttps://repository.ui.edu.ng/handle/123456789/325
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Item From digital advocacy to age reduction legislation, the story of Nigeria’s #nottooyoungtorun(Department of Mass Communication, Imo State, Owerri, 2021) Egbunike, N. A.; Onyechi, N. J.The #NotTooYoungToRun, a global campaign to expand youth inclusivity in politics. The Nigerian campaign, championed by the Youth Initiative for Advocacy, Growth and Advancement (YIAGA), employed both digital and offline advocacy to demand a reduction in the constitutional age limit for contesting elections in the country. With the aim of making politics, especially the right to be voted for, more accessible for young people. This paper employed qualitative content analysis of 904 manually purposively selected tweets from the #NotTooYoungToRun Twitter hashtag. Six dominant themes: victory/inspirational youth movement, activism, youth participation, solidary/endorsement, partisan bickering, and ageism. The context of the representative tweets were provided by exemplar tweets provided under each theme. The finding revealed that Nigerian youths demanded and achieved the signing of the 2018 Age Reduction Act. This victory was based on a systematic social media campaign in which the youths advanced their message. In so doing, they set public agenda by getting influential young Nigerians to either endorse their message or/and highly placed publicly show their solidarity. In addition, Nigerian youths engaged politicians who pushed the legislation through parliament, until it was signed into law by the Nigerian president. The #NotTooYoungToRun campaign is an exemplar of how youth driven movements have harnessed digital media for social and political change.Item Status of HIV/Aids in Nigeria: communication issues, trends and challenges(Department of Mass Communication, Imo State, Owerri, 2021) Onyechi, N. J.Decades after HIV/AIDS appeared on global public health arena, it has remained a major public health issue that has social, political and cultural implications. Considering that there is no vaccine and cure for HIV/AIDS, globally countries (including Nigeria) have continued to deploy the tools of communication in providing its citizenry with key information about the disease and how and where to access available treatment opportunities This paper examined the current status of HIV/AIDS in Nigeria, communication issues, trends and the challenges. Although Nigerian government and relevant stakeholders have deployed mass media tools in the fight against HIV/AIDS, the prevalence in the country appears not to be abating. The paper identified some barriers to communication efforts that need to be addressed in order to contain the disease. The paper also argues that communication effort should not only be stepped up and the tempo maintained, but it should also target the most vulnerable groups in the society (the youths, men who have sex with men, those who inject drugs). Furthermore, the paper identified the potentials inherent in the social media that could be tapped into in reaching the youth population. The success of any communication efforts depends on the extent to which those who plan the communication campaigns identify and address the needs of the target population, with a view to effecting a behavioural change and achieving the desired health outcomes. It is important to note that education and communication remain the only viable weapons in the fight against HIV/AIDS pandemic.Item COVID-19 containment and control: Information source credibility and adoption of prevention strategies among residents in South West Nigeria(Intellect Limited, 2021) Adeitan, M. A.; Onyechi, N. J.; Omah, O. O.The outbreak of COVID-19 pandemic has generated unprecedented information on preventive strategies aimed at containment and control of the disease. This study examined the relationship between perceived credibility of information sources and adoption of COVID-19 preventive strategies among residents in South West Nigeria. The study adopted Elaboration Likelihood Model (ELM), while online survey and in-depth interview (IDI) were employed as the research designs. Convenience and purposive sampling procedures were used in the selection of 259 respondents and ten participants who were 18 years and above. Data were generated using questionnaire and interview guide. Descriptive statistics,Pearson correlation and multiple bootstrapping comparison test were used to analyse quantitative data, while qualitative data were transcribed and direct quotations that represented the participants’ opinions were used for the analysis. Key findings showed that expertise and trustworthiness determined the credibility of information sources while television was perceived as the most credible source of information. A significant relationship exists between perceived credibility of information sources and adoption of preventive measures. These findings highlight the need for preventive strategies to be disseminated through credible information sources.Item Doctor-Patient communication: perception of doctors’ communication skills among patients in selected hospitals in Ibadan Nigeria(College of Management & Social Sciences Fountain University, 2020) Onyechi, N. J.; Babalola, Y. O.The importance of effective communication between patients and physicians in medical consultations has been previously underscored. This is very critical in the realisation of optimal health outcomes and general wellbeing of patients. While studies have attributed poor patients’ outcomes after consultation to poor services, understaffing, poor remuneration and inefficient structure; evidence from literature suggests poor communication between doctors and patients as an important contributing factor in incidences of conflict between doctors and patients. Thus, this study investigated the perception of doctors’ communication skills among patients in some selected hospitals in Ibadan, Nigeria. Patient Enablement and Satisfaction Model (PESM) served as the theoretical underpinning while survey was adopted as the study design. Multi-stage sampling technique was employed in the selection of human and non-human samples. The city of Ibadan was stratified into local government areas (LGAs) while simple random sampling technique was employed in selecting both the LGAs and the hospitals. A total of 300 copies of the questionnaire were administered, however, 288 copies were found usable. Descriptive statistics expressed in frequency counts and simple percentages were utilized in analysing the data. Findings showed that patients have a positive perception of their doctors' communication skills and the communication patients have during consultation with their doctors enabled them to understand their health conditions and comply with doctors’ recommendations. These findings underscore the importance of patient-centred communication in medical practice and have great implications for achieving desirable health outcomes for patients. The study recommends that doctors in both private and public sector in the country should adopt the patient-doctor approach during consultations.Item Exposure to and adoption of family planning information on social media among female civil servants in Ibadan, Nigeria.(Department of Mass Commuinication, Igbinedion University, Okada, 2020) Onyechi, J. N.; Aremu, A. O.Social media are known to modify health behavior and encourage health improvement. In spite of these, the potential role played by the social media in the acquisition of knowledge and adoption of family planning methods, however, is unclear. This study, therefore, investigated exposure to social media family planning information and adoption of family planning methods among female civil servants in Ibadan, Nigeria. Survey and in-depth interview (IDI) were employed as research designs for the study while uses and gratification theory and health belief model (HBM) provided the theoretical underpinnings. Multistage sampling technique (stratified, simple random and purposive sampling procedures) was adopted in the selection of 232 respondents and 20 interview participants who were within reproductive age (18-45) who participated in the study. Questionnaire and IDI guide were used to generate the data. Quantitative data were analyzed using descriptive statistics (expressed in simple percentages, frequency counts) and chi-square while qualitative data were transcribed and direct quotations that represented the participants’ opinions were used for a Constant comparative analysis. Key findings revealed good knowledge of family planning methods among the respondents but an insignificant relationship between respondents’ exposure to social media information about family planning and their knowledge about family planning methods. Finally, the finding that showed poor adoption of family planning methods among the spondents calls for urgent need for Federal and State Ministries of health, non-governmental organization (NGOs) and other donor agencies to engage in aggressive campaign in order to promote the adoption of effective family planning methods among Nigerian women.Item Digital media vs mainstream media: Exploring the influences of media exposure and information preference as correlates of media credibility(Cogent OA, 2020) Salaudeen, M. A.; Onyechi, N. O.Rapid advancements in new media technologies have empowered presumed inactive mass media consumers to become active content creators on digital media platforms. The overarching implication of this unprecedented opportunity on media credibility has continued to reverberate among researchers, media practitioners, and media users. This study, employing selective exposure and McLuhan's 'medium is the message' frameworks as theoretical underpinnings, examined the influence of media exposure pattern and information preferences on perception of mainstream and digital media credibility among the University of Ibadan undergraduates. Cross sectional survey and focus group discussions (FGDs) served as the study designs while cluster probability and purposive sampling techniques were employed to select respondents and discussants who participated in the study. Analysis of both quantitative and qualitative data revealed that the mainstream media were adjudged more credible despite heavier dependency on digital media for information. Frequency of media exposure and information preferences on both media platforms have predictive influences on respondents’ credibility evaluation. Specifically, one of the significant conclusions of the study is that audience credibility judgement, predicted by frequent exposure and choice of content consumption, are grounded on the awareness of the implicit nature of media platforms.Item Repositioning gender relations: Exploring the auteur and negofeminism theories in contemporary Nigerian Nollywood films(2020) Doghudje, R . V.; Elegbe, O.Gender stereotypes have been transmitted from cultures to cultures through agents of socialization.The reinforcement of these stereotypes has been internalized by both genders. However, these stereotypes has continuously portrayed a negative aspect of the female gender subjecting them to the dominance of men and reinforcing traditional views of the place and value of women in Nigerian society. The traditional Nigerian society enjoys such portrayals and provides the largest bulk of the content that fuels the stereotypes of women in Nollywood films.These films are becoming the template for Nollywood directors and producers.Therefore, this paper examines the repositioning of the narratives about gender stereotypes in Nollywood films especially as it relates to the negative portrayal of the female gender. Rather than focusing on the existent problem, this paper is an attempt to investigate how the Auteurs and Nego-feminism theory could be explored to assist female Auteurs/Producers at rewriting the narrative and perception.Item Human rights abused against internally displaced persons (IDPs) in Nigeria: investigating media reportage(IGI Global, 2020) Odebiyi, S . D.; Elegbe, O.This chapter investigates media reportage of human right abuses and sexual violence against internally displaced persons (IDPs) in Nigeria. Using the social responsibility theory, it analyses how the media frames, prominence, slant and whether the Nigeria media employed investigative reports in its reportage of human rights abuses against IDPs. The chapter through a quantitative content analysis of 157 editions of two purposely selected newspapers (the Vanguard NG and the Daily Trust), found that the media failed to contextualise the stories in relation to its causes, solutions and in identifying perpetrators for justice to be served, similarly, the media took sides with victims of the violations. It also failed to accord the required prominence and necessary investigative touch to such stories. It is recommended that there should be frequent trainings for journalists so as to safeguard professionalism in the industry.Item Repositioning gender relations: exploring the auteur and nego-feminism theories in contemporary nollywood films(2020-10) Doghudje, R. V.; Elegbe, O.Gender stereotypes have been transmitted from cultures to cultures through agents of socialization. The reinforcement of these stereotypes has been internalized by both genders. However, these stereotypes has continuously portrayed a negative aspect of the female gender subjecting them to the dominance of men and reinforcing traditional views of the place and value of women in Nigerian society. The traditional Nigerian society enjoys such portrayals and provides the largest bulk of the content that fuels the stereotypes of women in Nollywood films. These films are becoming the template for Nollywood directors and producers. Therefore, this paper examines the repositioning of the narratives about gender stereotypes in Nollywood films especially as it relates to the negative portrayal of the female gender. Rather than focusing on the existent problem, this paper is an attempt to investigate how the Auteurs and Nego-feminism theory could be explored to assist female Auteurs/Producers at rewriting the narrative and perception of the film audience about of the negative portrayal of women in Nollywood films.Item Human rights abuses against internally displaced persons (IDPs) in Nigeria: investigating media reportage(IGI Global, Hershey PA, USA, 2020) Odebiyi, S. D.; Elegbe, O.This chapter investigates media reportage of human right abuses and sexual violence against internally displaced persons (IDPs) in Nigeria. Using the social responsibility theory, it analyses how the media frames, prominence, slant and whether the Nigeria media employed investigative reports in its reportage of human rights abuses against IDPs. The chapter through a quantitative content analysis of 157 editions of two purposely selected newspapers (the Vanguard NG and the Daily Trust), found that the media failed to contextualise the stories in relation to its causes, solutions and in identifying perpetrators for justice to be served, similarly, the media took sides with victims of the violations. It also failed to accord the required prominence and necessary investigative touch to such stories. It is recommended that there should be frequent trainings for journalists so as to safeguard professionalism in the industry.