Scholarly Works Communication & Language Arts
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Item Status of HIV/Aids in Nigeria: communication issues, trends and challenges(Department of Mass Communication, Imo State, Owerri, 2021) Onyechi, N. J.Decades after HIV/AIDS appeared on global public health arena, it has remained a major public health issue that has social, political and cultural implications. Considering that there is no vaccine and cure for HIV/AIDS, globally countries (including Nigeria) have continued to deploy the tools of communication in providing its citizenry with key information about the disease and how and where to access available treatment opportunities This paper examined the current status of HIV/AIDS in Nigeria, communication issues, trends and the challenges. Although Nigerian government and relevant stakeholders have deployed mass media tools in the fight against HIV/AIDS, the prevalence in the country appears not to be abating. The paper identified some barriers to communication efforts that need to be addressed in order to contain the disease. The paper also argues that communication effort should not only be stepped up and the tempo maintained, but it should also target the most vulnerable groups in the society (the youths, men who have sex with men, those who inject drugs). Furthermore, the paper identified the potentials inherent in the social media that could be tapped into in reaching the youth population. The success of any communication efforts depends on the extent to which those who plan the communication campaigns identify and address the needs of the target population, with a view to effecting a behavioural change and achieving the desired health outcomes. It is important to note that education and communication remain the only viable weapons in the fight against HIV/AIDS pandemic.Item Potentials of Social Media for HIV/AIDS Campaign among Nigerian Youths(Association of Media and Communication Researchers of Nigerisa (AMCRON), 2015) Onyechi, N. J.; Obono, K.Youths constitute a vibrant, critical resource input in the development process of any nation. It is, therefore, imperative that their health and wellbeing be safeguarded in the pursuit and sustenance of the socio-economic transformation of any society. With the unabated high prevalence of HIV and AIDS among this age cohort, communication campaigns must be restrategized, diversified and focused on effecting change in the behaviours that predispose young people to HIV infection. Providing youths with requisite information through social media has the potential of stemming the scourge of the virus. The paper critically examines the use of social media as a potentially veritable tool for campaigns aimed at combating the spread of HIV among Nigerian youths.Item Influence of erotic television films on adolescent students’ attitude towards people living with HIV and Aids(Communication Studies Forum (CSF) Department of Mass Communication, Faculty of Arts, University of Nigeria, Nsukka, 2014) Onyechi, N. J.The Acquired Immunodeficiency Syndrome (AIDS), with its human and material losses, has continued to pose great health challenges to vulnerable human population groups. The factors driving the exacerbation of the pandemic are persisting, especially among the adolescent cohort in part due to widespread discrimination and stigmatization of people living with HIV/AIDS. Previous studies have shown that exposure to mass media could influence attitude and behaviour. This knowledge notwithstanding, empirical data examining the relationship between exposure to erotic television films and adolescents’ attitude towards people living with HIV/AIDS are rare. This study, carried out in Ibadan, Nigeria, investigated the influence of erotic television films on attitude of adolescent students towards people living with HIV/AIDS. The study employed ex-post facto and Focus Group Discussion (FGD) research methods. Systematic sampling method was employed in selecting a total oj 800 adolescents between the ages of 14 and 18 years from secondary and tertiary institutions, who responded to the questionnaire while purposive sampling technique was used in selecting 64 discussants who took part in the FGD. The data collected were analysed using descriptive statistics and One- Way ANOVA. Exposure to erotic television films showed a significant relationship with adolescent students’ attitude towards people living with HTV/AIDS (p<0.05). Scheffe post-hoc analysis showed that increased exposure to erotic television films is associated with less empathy towards people living with HIV/AIDS. The result of the FGD revealed that a little above half of the discussants (52.5%) believed that people tend to show less empathy towards people living with HIV/AIDS because they lack correct information about the disease. With high media diet among the adolescent cohort, broadcast regulatory agencies need to establish stringent ethical measures in ensuring that factual information about the disease is embedded in such films. Intervention programmes embarked upon by Government and Non- Governmental Organizations should aim at reducing adolescents’ feeling of apathy towards people living with HTV/AIDS.Item Potentials of social media for HIV/AIDS campaign among Nigerian youths(Delmas Communications Ltd., 2015-04) Onyechi, N. J.; Obono, K.Youths constitute a vibrant, critical resource input in the development process of any nation. It is, therefore, imperative that their health and wellbeing be safeguarded in the pursuit and sustenance of the socio-economic transformation of any society. With the unabated high prevalence of HIV and AIDS among this age cohort, communication campaigns must be restrategized, diversified and focused on effecting change in the behaviours that predispose young people to HIV infection. Providing youths with requisite information through social media has the potential of stemming the scourge of the virus. The paper critically examines the use of social media as a potentially veritable tool for campaigns aimed at combating the spread of HIV among Nigerian youths.Item Media strategies of HIV/AIDS communication for behaviour change in South West Nigeria(2011-07) Obono, K.The Nigerian media are key instruments of HIV/AIDS communication. They use different techniques to influence human knowledge, attitude and practice. Through the qualitative approach, the study identified the media and strategies commonly used for HIV/AIDS behavior change communication in Nigeria. It triangulated unobstrusive observation and in-depth interviews through the viewing of selected broadcast, film and outdoor media in South-West Nigeria. In-depth interviews complemented the data. Results revealed the use of social marketing to enhance acceptance, retention and recall of HIV messages. Repetition, context-specific languages, credible sources and integration of advertisement, drama, news and public service announcements increased information availability, affordability, accessibility and comprehension. While entertainment constituted the most used communication method, messages were anchored on HIV/AIDS prevention. Comparatively, findings showed a drastic decreased of HIV information in contemporary Nigeria media and this may have implications for national health development. Hence, there is a need to re-strategize communication and reconstruct media for the maintenance of acquired new behaviours. This is necessary because the media possesses the ability and capacity to improved knowledge, set agenda for public discourse and influence public opinion and policy formulation in the sub-Saharan region.Item Influence of spousal communication about family planning and HIV/AIDS related issues on modern contraceptive use in Nigeria(Sage Publications, 2017) Fagbamigbe, A. F.; Ojebuyi, B. R.Contraceptive use in Nigeria at 15 per cent is low, despite a high human immunodeficiency virus (HIV) prevalence of 3.4 per cent and fertility rate of 5.7 per cent. We assessed the levels of spousal communication on family planning and contraception (FPC) and HIV/acquired immune deficiency syndrome (HIV/AIDS), influence of demographic characteristics on this communication and association between this communication and the respondents’ health behaviours. We used a cross-sectional and nationally representative data on reproductive health and HIV/AIDS-related issues from randomly selected 30,752 men and women of reproductive age. Descriptive statistics, Pearson chi-square (χ2) and logistic regression were used to analyze the data at 5 per cent significance level. About 61 per cent of the respondents were 25–49 years old and mostly from rural areas (65 per cent). Only 20 per cent of the respondents discussed HIV/AIDS with their spouses within 12 months preceding the survey while 15 per cent discussed FPC. A discussion of both HIV/AIDS and FPC among spouses was reported among 9 per cent compared to 26 per cent who reported discussing either. Respondents aged 35–39 years had higher odds of discussing HIV/AIDS (Odds Ratios [OR] = 7.06:6.16–8.09) than those aged 15–19 years. Urban dwellers also had higher odds (OR = 1.24:1.16–1.31) of HIV/AIDS discussions than rural respondents. Modern contraceptive use was 35 per cent and 23 per cent among respondents who discussed FPC and HIV/AIDS compared to 8 per cent and 9 per cent, respectively, among those who did not. Spousal communication on FP and HIV/AIDS was low and has influenced contraceptive use and HIV positivity in Nigeria. There is a need to encourage spousal discussion on FP and HIV/AIDS, especially among the rural dwellers and the poor and uneducated as a strategy for improving modern contraceptive use.