Scholarly Works

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    Potentials of social media for HIV/AIDS campaign among Nigerian youths
    (Delmas Communications Ltd., 2015-04) Onyechi, N. J.; Obono, K.
    Youths constitute a vibrant, critical resource input in the development process of any nation. It is, therefore, imperative that their health and wellbeing be safeguarded in the pursuit and sustenance of the socio-economic transformation of any society. With the unabated high prevalence of HIV and AIDS among this age cohort, communication campaigns must be restrategized, diversified and focused on effecting change in the behaviours that predispose young people to HIV infection. Providing youths with requisite information through social media has the potential of stemming the scourge of the virus. The paper critically examines the use of social media as a potentially veritable tool for campaigns aimed at combating the spread of HIV among Nigerian youths.
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    Media strategies of HIV/AIDS communication for behaviour change in South West Nigeria
    (2011-07) Obono, K.
    The Nigerian media are key instruments of HIV/AIDS communication. They use different techniques to influence human knowledge, attitude and practice. Through the qualitative approach, the study identified the media and strategies commonly used for HIV/AIDS behavior change communication in Nigeria. It triangulated unobstrusive observation and in-depth interviews through the viewing of selected broadcast, film and outdoor media in South-West Nigeria. In-depth interviews complemented the data. Results revealed the use of social marketing to enhance acceptance, retention and recall of HIV messages. Repetition, context-specific languages, credible sources and integration of advertisement, drama, news and public service announcements increased information availability, affordability, accessibility and comprehension. While entertainment constituted the most used communication method, messages were anchored on HIV/AIDS prevention. Comparatively, findings showed a drastic decreased of HIV information in contemporary Nigeria media and this may have implications for national health development. Hence, there is a need to re-strategize communication and reconstruct media for the maintenance of acquired new behaviours. This is necessary because the media possesses the ability and capacity to improved knowledge, set agenda for public discourse and influence public opinion and policy formulation in the sub-Saharan region.
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    Influence of spousal communication about family planning and HIV/AIDS related issues on modern contraceptive use in Nigeria
    (Sage Publications, 2017) Fagbamigbe, A. F.; Ojebuyi, B. R.
    Contraceptive use in Nigeria at 15 per cent is low, despite a high human immunodeficiency virus (HIV) prevalence of 3.4 per cent and fertility rate of 5.7 per cent. We assessed the levels of spousal communication on family planning and contraception (FPC) and HIV/acquired immune deficiency syndrome (HIV/AIDS), influence of demographic characteristics on this communication and association between this communication and the respondents’ health behaviours. We used a cross-sectional and nationally representative data on reproductive health and HIV/AIDS-related issues from randomly selected 30,752 men and women of reproductive age. Descriptive statistics, Pearson chi-square (χ2) and logistic regression were used to analyze the data at 5 per cent significance level. About 61 per cent of the respondents were 25–49 years old and mostly from rural areas (65 per cent). Only 20 per cent of the respondents discussed HIV/AIDS with their spouses within 12 months preceding the survey while 15 per cent discussed FPC. A discussion of both HIV/AIDS and FPC among spouses was reported among 9 per cent compared to 26 per cent who reported discussing either. Respondents aged 35–39 years had higher odds of discussing HIV/AIDS (Odds Ratios [OR] = 7.06:6.16–8.09) than those aged 15–19 years. Urban dwellers also had higher odds (OR = 1.24:1.16–1.31) of HIV/AIDS discussions than rural respondents. Modern contraceptive use was 35 per cent and 23 per cent among respondents who discussed FPC and HIV/AIDS compared to 8 per cent and 9 per cent, respectively, among those who did not. Spousal communication on FP and HIV/AIDS was low and has influenced contraceptive use and HIV positivity in Nigeria. There is a need to encourage spousal discussion on FP and HIV/AIDS, especially among the rural dwellers and the poor and uneducated as a strategy for improving modern contraceptive use.