Scholarly Works Communication & Language Arts
Permanent URI for this collectionhttps://repository.ui.edu.ng/handle/123456789/325
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Item Exposure to mass media medicine advertisements and practice of self- medication among Undergraduates of University of Ibadan(Department of Mass Communication, UNIMAID, Niigeria, 2023) Onyechi, N. J.Self-medication has become a health care issue globally and concerns are not uncommon about the part being played by the mass media medicine advertisements in promoting its practice, especially among the youths. Few studies have investigated the correlation betM>een exposure to mass media medicine advertisements and self- medication among students from Nigerian universities. The study, therefore examined the influence of mass media medicine advertisements on self-medication among undergraduates of University of Ibadan. Cross-sectional survey was adopted as the research design while multi-stage sampling procedure was used in selecting 241 respondents across 8 departments. Structured questionnaire served as the instrument for data collection while descriptive statistics, Spearman rho and Pearson Chi- square were used to analyze the data. Majority (n=162; 67.2%) were exposed to mass media medicine advertisements 3 months prior to the study. Finding further showed a negative correlation between exposure to mass media medicine advertisements and self- medication practices among University of Ibadan undergraduates. The study concludes that there is needfor further studies to interrogate other plausible intervening variables that may be influencing self-medication among this cohort.Item Taking their destiny in their hands: Social media, youth participation and the 2015 political campaigns in Nigeria(UNISA Press, 2018) Onyechi, N. J.The issue of youth participation in political activities, including campaigns, has dominated scholarly discourse across the globe. The youth’s seeming apathy towards politics has continued to resonate among researchers, policy makers and other stakeholders. However, the emergence of social media has opened up new frontiers for citizens, especially for youths who are known to be social media savvy, to engage in political participation. This study investigated the relationship between social media use and University of Ibadan students’ participation during Nigerian political campaigns in 2015. Anchored on the uses and gratification theory, the study used a survey and focus group discussions (FGD) as the research design. Respondents, systematically selected (N = 588) took part in the survey while discussants, purposively selected (N = 24) participated in the FGD. Results revealed that cognitive, social and tension-free needs were motivations for using social media during the 2015 political campaigns by the respondents. Results also showed that there is a significant relationship between social media exposure patterns and students’ participation during the 2015 political campaigns. These results provide an important window of understanding on the relationship between social media use and political participation amongst Nigerian university students and have implications for the political development of Nigeria.Item Smartphones usage among undergraduates of university of ibadan: an implication for academic learning(Communication Studies Forum (CSF) Department of Mass Communication, Faculty of Arts, University of Nigeria, Nsukka., 2015) Elegbe, O.; Dada, T . O.There is a new revolution regarding the use of information communication technologies (ICTs) among undergraduate students in Nigeria with regard to smartphones application to academic learning. Colligan (2012), in a survey on smartphones users reported that some youths spend close to 6 hours or more on their phone in one day. Hence, to what extent could smartphones contribute to students ’ academic learning. This study used the qualitative and quantitative methods of research with the questionnaire and focus group discussion guides as instruments to gather relevant information for the study. Five hundred (500) male and female undergraduate students from various departments in the University of Ibadan who are smartphones users were selected for the survey questionnaire while Focus Group Discussion sessions were held with selected students on their perception of smartphones usage as a learning device among students in the university community. Findings reveal that majority of the students reported frequent use of applications such as Dictionary (91%), Face book (88.6%), 2go (88%), Twitter (82%), YouTube (78.8%), Whatsapp (60.4) and Linkedln (54.6%) on their smartphones device. Findings also show that an appreciable proportion of the respondents (22.2%) spend 1 hour a day on reading/downloading academic applications like PDF articles/journals on smartphones. Students reported the usage of smartphones for academic purpose with 91% stating that the use of smartphones has reduced their dependency on computer-based learning and 83% use their smartphones to look up words in the dictionary application. Further findings from the t-test reveal a significant influence of gender on smartphones use among students (p<0.01). Though the female students were reported as using more smartphones than their male counterpart (t (498) = -9.62, p<01), more male students use academic-oriented applications on their smartphones than their female counterpart whose use are more for socializing. This study has established that the smartphone is a useful device that can enhance academic learning among undergraduate students hence it should be encouraged in order to promote new dimension of information communication technologies (ICTs) in the emerging generation of educational development in developing countries.Item Smartphones usage among undergraduates of University of Ibadan: an implication for academic learning(Communication Studies Forum (CSF) Department of Mass Communication, Faculty of Arts, University of Nigeria, Nsukka., 2015-07) Elegbe, O.; Dada, T. O.There is a new revolution regarding the use of information communication technologies (ICTs) among undergraduate students in Nigeria with regard to smartphones application to academic learning. Colligan (2012), in a survey on smartphones users reported that some youths spend close to 6 hours or more on their phone in one day. Hence, to what extent could smartphones contribute to students’ academic learning. This study used the qualitative and quantitative methods of research with the questionnaire and focus group discussion guides as instruments to gather relevant information for the study. Five hundred (500) male and female undergraduate students from various departments in the University of Ibadan who are smartphones users were selected for the survey questionnaire while Focus Group Discussion sessions were held with selected students on their perception of smartphones usage as a learning device among students in the university community. Findings reveal that majority of the students reported frequent use of applications such as Dictionary (91%), Face book (88.6%), 2go (88%), Twitter (82%), YouTube (78.8%), Whatsapp (60.4) and Linkedln (54.6%) on their smartphones device. Findings also show that an appreciable proportion of the respondents (22.2%) spend 1 hour a day on reading/downloading academic applications like PDF articles/journals on smartphones. Students reported the usage of smartphones for academic purpose with 91% stating that the use of smartphones has reduced their dependency on computer-based learning and 83% use their smartphones to look up words in the dictionary application. Further findings from the t-test reveal a significant influence of gender on smartphones use among students (p<0.01). Though the female students were reported as using more smartphones than their male counterpart (t (498) = -9.62, p<01), more male students use academic-oriented applications on their smartphones than their female counterpart whose use are more for socializing. This study has established that the smartphone is a useful device that can enhance academic learning among undergraduate students hence it should be encouraged in order to promote new dimension of information communication technologies (ICTs) in the emerging generation of educational development in developing countries.Item Beyond gratification: investigation of academic benefits of recreational reading among University of Ibadan undergraduates(2014) Ojebuyi, B. R.; Nwunze, N. A.Studies have shown that reading and literacy are directly connected, and there is a link between academic success and reading ability. But the extent to which recreational reading can lead to academic success requires further investigation. Recreational reading is a form of reading that provides pleasure and other forms of gratification for the reader. However, beyond this, it is believed that recreational reading can foster social progress, ensure broader knowledge, enhance academic competence, and militate against illiteracy. This proposition requires further empirical proofs. Anchored on the Expectancy Value Theory (EVT), and Uses and Gratifications Theory, the study employed survey and in-depth interviews as the research methods. A total of 1,350 undergraduates of the University of Ibadan selected through stratification, convenience and proportionate sampling techniques responded to the questionnaire while 13 students purposively selected from all the faculties formed the interviewees. Findings show that undergraduates of the University, to a large extent {n= 1166; 86. 4%), exhibit favourable attitude towards recreational reading. Also, the students affirmed that recreational reading, besides providing pleasure, serves as the source of information and knowledge applicable to real life situations, boosts their academic reading efficacy, enhances their understanding of general textural information, and builds their vocabulary competence. The study, therefore, provides evidence that the value of recreational reading is more than generation of pleasure or gratification; it also enhances overall academic success