Scholarly Works
Permanent URI for this collectionhttps://repository.ui.edu.ng/handle/123456789/325
Browse
2 results
Search Results
Item Media strategies of HIV/AIDS communication for behaviour change in South West Nigeria(2011-07) Obono, K.The Nigerian media are key instruments of HIV/AIDS communication. They use different techniques to influence human knowledge, attitude and practice. Through the qualitative approach, the study identified the media and strategies commonly used for HIV/AIDS behavior change communication in Nigeria. It triangulated unobstrusive observation and in-depth interviews through the viewing of selected broadcast, film and outdoor media in South-West Nigeria. In-depth interviews complemented the data. Results revealed the use of social marketing to enhance acceptance, retention and recall of HIV messages. Repetition, context-specific languages, credible sources and integration of advertisement, drama, news and public service announcements increased information availability, affordability, accessibility and comprehension. While entertainment constituted the most used communication method, messages were anchored on HIV/AIDS prevention. Comparatively, findings showed a drastic decreased of HIV information in contemporary Nigeria media and this may have implications for national health development. Hence, there is a need to re-strategize communication and reconstruct media for the maintenance of acquired new behaviours. This is necessary because the media possesses the ability and capacity to improved knowledge, set agenda for public discourse and influence public opinion and policy formulation in the sub-Saharan region.Item Media exposure and reproductive behaviour change among generations of adolescents in Ugep, Nigeria(2009) Obono, K.; Obono, O.This paper examines change in reproductive behaviour across several generations of adolescent girls in Ugep, sourtern Nigeria. It is based on a study of key factors promoting differences in girls' reproductive behaviour across this generations, which linked this change media exposure and a number of social variables that challenge traditional views of the relationships. The study found alterations in adolescent sexual activities, contraceptive prevalence, voluntary abortion and the fertility. Female age at sexual debut was found to be declining, with 11.3% of adolescent females initiating sex at 11 years relative to 4.1 percent from previous cohorts. This finding in particular reflects the onset of liberal sexual norms, accentuated by ease of entry into consensual unions and trends towards sexual networking. The general findings point to the role of western media, poverty and pressures related to an urbanizing lifestyle on girls' aspirations and reproductive choices. In this way,it contribute to the growing body of work on reproductive change in an era of serious population' debate and, therefore, suggests a need for adopting alternative models for explaining reproductive change in sub- saharan communities.