Scholarly Works Communication & Language Arts
Permanent URI for this collectionhttps://repository.ui.edu.ng/handle/123456789/325
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Item Exploring mass media exposure and perception of terrorism threats among residents in Ibadan, south west Nigeria(Nexus International University, 2023) Onyechi, N. J.There is a growing consensus globally that a symbiotic relationship exists between the media and terrorism. In the light of ongoing security situation confronting Nigeria, it has become very critical to analyze and understand people’s perception of terrorism threats. Previous studies have focused greatly on media coverage of terrorism while there appears to be dearth of studies exploring the correlation between citizens’ perception of terrorism threat and their exposure to the mass media. This study, therefore, investigated exposure to mass media and perception of terrorism threats among the residents in Ibadan South West Nigeria. The study adopted cultivation theory while cross-sectional survey served as the research design. Probability and non-probability (stratification, simple random, purposive and convenient) procedures were employed in selecting (n=339) respondents. Results revealed that perceived level of terrorism threats to self and the community to be high while no significant relationship exists between exposure to mass media information on terrorism threats and perceived terrorism threats to self and community among residents in Ibadan. The study recommends that the federal and state authorities overhaul their security apparatuses and strategies in addressing the challenges of terrorism threats in the country.Item Perception of social media credibility and health information seeking behaviour: a cross-sectional online survey of youths in south west Nigeria(Kampala International University, 2023) Onyechi, N. J.There is a growing need to understand the credibility of social media especially in relation to users’ health information seeking behaviour. The social media provide unprecedented level of information on diverse matters, including health, to the youths since they have difficulties accessing traditional health services. This study, therefore, investigated the relationship between perception of social media credibility and health information seeking behaviour among youths in South West Nigeria. The study was anchored on source credibility theory, while adopting a cross-sectional survey and focus group discussion (FGD) as research designs. Non-probability convenient, purposive and snow ball sampling procedures were used in selecting(n=407) respondents who participated in the survey and (n=48) discussants who took part in the FGD. Results revealed that respondents are very active in their search for health information on social media. Results also showed that there is a significant relationship between perception of social media and health information seeking behaviour among youths in South West Nigeria. It is also recommended that relevant government regulatory agencies should develop clear policy frameworks and guidelines that will ensure that both governmental and nongovernmental health organizations/institutions leverage on the potentials of social media in their provision of medicare. These are expected to enhance robust medical coverage with better health outcomes for all patients, especially the youths.Item University students’ perception of whatsapp-based religious messages(2021-05) Laninhun, B. A.; Fategbe, F. O.WhatsApp has been widely used to disseminate religious information but there is scant literature on users’ reaction to religious messages on WhatsApp. This study therefore investigated how university students perceive WhatsApp-based religious messages (WBRM). The study was driven by the Uses and Gratifications theory and the Perception theory. It adopted a mixed- method research design to gather relevant data. Through stratification and purposive sampling techniques, 350 students of the University of Ibadan were selected to participate in the survey while 24 students were selected to participate in four different sessions of focus group discussion (FGD). Results showed that most of the students (71%) paid little or no attention to these messages as they did not feel comfortable with long, threatening, instructive religious messages. Nonetheless, findings implied that university students had a favourable disposition towards the use of WhatsApp for religious purpose s. A majority perceived the messages as educative, informative, persuasive and useful. The study also found that students’ perception of WhatsApp-based religious messages and benefits derived from WBRM have a strong positive and significant influence on each other. Producers of WhatsApp-based religious messages, targeting young people, should keep the messages short, ensure that the messages are authentic and avoid fear appeal