FACULTY OF ARTS
Permanent URI for this communityhttps://repository.ui.edu.ng/handle/123456789/259
Browse
3 results
Search Results
Item Motivated by public Interest or private gain: an investigation into newspaper reportage of code of conduct tribunal trials in Nigeria(Centre for Black and African Arts and Civilization, 2012-01) Odebiyi, S. D.; Elegbe, O.Studies have shown how political affiliation of newspapers affects coverage, of corruption trials of politicians. This study investigated the different frames in newspaper reportage of the Code of Conduct Tribunal trials of two prominent political figures in Nigeria (Bukola Saraki and Bola Tinubu). Using Framing Theory, three newspapers (The Nation, Guardian and Nigerian Tribune) were purposively selected based on national spread, sustained publication of the trials, and party-affiliation. Four hundred and eighty-four editions from 2015 to 2017 of each, totaling 1,552 were selected and content-analysed. One social commentator and one media scholar, both based in Ibadan, Oyo State were interviewed. Findings revealed that 83.1 % episodic frames focused on sensationalism and elite/party squabbles while 16.9% thematic frames were based on structural causes, and solutions to corruption. However, political-affiliation and ownership pattern determined how the corruption trials were framed. The portrayal of the two individuals was affected by the ownership pattern and political-affiliation of the newspapers. Therefore, the Nigerian Press Council (NPC) should promote ethics and social responsibility for proper professionalism of journalism practice in Nigeria.Item Can brand ambassadors influence product loyalty: perceptions on globacom mobile network advertisements(2018) Odebiyi, S. D.; Elegbe, O.Studies in Nigeria have not fully shown the effect of using celebrities and how celebrities can effectively change the attitude of the consumers towards a brand. Based on this notion, the study examined audience perception of celebrity endorsement on product advertising and its influence on brand loyalty. Through a mixed method design, the study used questionnaire and structured interview. The respondents perceived the use of celebrities in Globacom adverts necessary because these celebrities are persuasive, entertaining and experienced. This further enhances awareness and sales for the product. Globacom celebrities have a good interpersonal relation with Globacom customers as they prefer celebrity endorsed products’ adverts to non-celebrity endorsed products’ adverts which influence their purchase. Globacom celebrities are liked and perceived as highly credible; hence celebrities that match products’ brand image should be endorsed to promote the brand in order to influence consumers’ purchase and loyalty to the products.Item Human rights abuses against internally displaced persons (IDPs) in Nigeria: investigating media reportage(IGI Global, Hershey PA, USA, 2020) Odebiyi, S. D.; Elegbe, O.This chapter investigates media reportage of human right abuses and sexual violence against internally displaced persons (IDPs) in Nigeria. Using the social responsibility theory, it analyses how the media frames, prominence, slant and whether the Nigeria media employed investigative reports in its reportage of human rights abuses against IDPs. The chapter through a quantitative content analysis of 157 editions of two purposely selected newspapers (the Vanguard NG and the Daily Trust), found that the media failed to contextualise the stories in relation to its causes, solutions and in identifying perpetrators for justice to be served, similarly, the media took sides with victims of the violations. It also failed to accord the required prominence and necessary investigative touch to such stories. It is recommended that there should be frequent trainings for journalists so as to safeguard professionalism in the industry.