FACULTY OF ARTS
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Item Problem identification and needs assessment for healthcare technologies(University of Cape town, 2019-07) Saidi, T.; Ajibola, O. O. E.; Desmennu, A.; Ojebuyi, B. R.; Oladapo, O. A.; Tade, O.; Achi, C. G.; Balogun, O. J.; Nwaneri, S. C.; Aiyegbusi, A. I.; Umesi, D. C.; James, A. B.; Coker, A. O.; Achenbach, C. J.Item Speaking up or staying silent? citizens’ engagement of pro-biafra protests and farmers-herders crises in the user-generated content of selected Nigerian online newspapers(2019-12) Ojebuyi, B. R.; Lasisi, M. I.The public space provided by the Web 2.0 technologies where citizens freely interact and discuss public issues such as politics, security and national unity is one of the beauties of modern democracy. However, this freedom has produced some counter-value cultures. Existing studies on new media, citizen journalism and political discourse generally have focused largely on citizens’ construction of nationhood, but with scant attention given to how the citizens use the comment sections of the news media to engage issues relating agitation for secession and security issues in Nigeria. This study, therefore, examined how Nigerians used the comment sections of selected Nigerian online newspapers to interact and discuss issues of agitation for secession and Farmers-herders crises in the country with a view to determining how the issues got the citizens to speak up or to stay silent. Textual and quantitative content analyses of the user-generated contents of Sahara Reporters and Premium Times show that generally, majority of the readers were found to be highly hostile towards other readers outside their ethnic groups while negotiating separation issues, but less hostile on the insecurity issues. To create fear of dominance, words within Exonyms classification were predominantly used by the readers while interacting among themselves on the insecurity issues. To evoke a sense marginalization, words within Endonyms category were employed by the readers to discuss issues of agitation for secession. Nigerian government should pay critical attention to the dynamics of the virtual community in its quest to ensure national peace and unity.Item Conducting media audience research: a guidebook for Nigerian media professionals and organizations(Institute for Media and Society, Ikeja, Lagos, Nigeria, 2020) Ojebuyi, B. R.Item Secondary gatekeeping by radio: survival and future of newspapers(Scholar's Press, 2014) Ojebuyi, B. R.Item Beyond gratification: investigation of academic benefits of recreational reading among University of Ibadan undergraduates(2014) Ojebuyi, B. R.; Nwunze, N. A.Studies have shown that reading and literacy are directly connected, and there is a link between academic success and reading ability. But the extent to which recreational reading can lead to academic success requires further investigation. Recreational reading is a form of reading that provides pleasure and other forms of gratification for the reader. However, beyond this, it is believed that recreational reading can foster social progress, ensure broader knowledge, enhance academic competence, and militate against illiteracy. This proposition requires further empirical proofs. Anchored on the Expectancy Value Theory (EVT), and Uses and Gratifications Theory, the study employed survey and in-depth interviews as the research methods. A total of 1,350 undergraduates of the University of Ibadan selected through stratification, convenience and proportionate sampling techniques responded to the questionnaire while 13 students purposively selected from all the faculties formed the interviewees. Findings show that undergraduates of the University, to a large extent {n= 1166; 86. 4%), exhibit favourable attitude towards recreational reading. Also, the students affirmed that recreational reading, besides providing pleasure, serves as the source of information and knowledge applicable to real life situations, boosts their academic reading efficacy, enhances their understanding of general textural information, and builds their vocabulary competence. The study, therefore, provides evidence that the value of recreational reading is more than generation of pleasure or gratification; it also enhances overall academic successItem We are not parasites: intergroup differentiation in the user-generated content of Nigerian news media(Deepak Ranjan Jena, 2019) Ojebuyi, B. R.; Salawu, A.Studies have shown that despite the freedom of content creation and democratic participation, the digital space has also provided platforms for negative discourse with far-reaching implications for national unity and democracy. However, scant scholarly attention has been given to the prevalence and nature of online negative discourse in a pluralistic and politically complex society like Nigeria. Therefore, anchored on the Social Identity Theory (SIT), this study examined forms of intergroup discrimination as a negative discourse in the user-generated content (UGC) of online platforms of select Nigerian news media. Textual analysis of the UGC shows that as users react to news stories about national issues, they also create contents that reflect group identities and intergroup prejudices characterising Nigeria as a country with fragile unity. This phenomenon is a new socio-cultural order that poses serious threats to the peaceful co-existence and future of Nigeria—a nation grappling with sundry political, ethno-religious and security challenges.Item Partisanship and selective reporting in Nigerian newspapers’ coverage of elections(Adonis & Abbey Publishers, 2018-12) Ojebuyi, B. R.; Salawu, A.This study examined the level of objectivity demonstrated by Nigerian newspapers in their coverage of elections with specific reference to the Nigeria‘s 2015 presidential election. Textual analysis was used to examine news stories about electioneering activities of the two leading political parties—the People‘s Democratic Party (PDP) and the All Progressives Congress (APC)—as reported by The Nation, Nigerian Tribune, The Punch and Vanguard newspapers, which were selected purposively based on their national reach and ownership. The newspapers foregrounded some news stories about the political parties and their presidential candidates while they buried others in manners that reflected biases influenced by ownership and political alignments of the newspapers. This trend has implications for Nigeria‘s democracy as the frames adopted by the news media to report electioneering activities may determine the voting decisions of the electorate and the final outcome of elections. Therefore, Nigerian news media should be fair and objective while reporting sensitive issues such as elections.Item Private radio stations fare better: audience perception of adherence to social responsibilities by public and private radio stations in Oyo State, Nigeria(Global Journals, 2019) Ojebuyi, B. R.; Ogunkunle, D. O.Media Ownership factor in Nigeria, as the case in many countries, plays a significant role in determining the extent to which the audience perceive media organizations as being socially responsible especially as they service the democratic system. Existing studies have focused on the role of ownership generally in the media industry in Nigeria. However, such studies have given little attention to how public and private radio stations have fared in their social responsibilities to the public. Therefore, with the specific focus on Oyo State, which is one of the states with the highest concentration of radio stations in Nigeria, this study was designed to comparatively examine how public and private radio stations in the State fare in the performance of their expected social responsibilities. This study adopted the Social Responsibility Theory and combined Content Analysis and Survey as research methods. Content analysis revealed that the programme contents of the selected radio stations fairly meet up with the social responsibilities expected of the mass media as there are more of non-sponsored programmes than sponsored programmes in the stations’ programme schedules.Item In media we trust versus the media we trust: information subsidies and credibility of editorial content in Nigerian newspapers(Association of Media and Communication Researchers of Nigeria, 2020-04) Ojebuyi, B. R.; Adekoya, O. F.The mass media serve as the forum for public discussions, political debates and the forging of consensus. However, it has been argued that media efforts to engage, empower and educate audiences are puny owing to several factors such as excessive reliance on public relations contents and well-funded agendas that dominate the media space. Media Studies in many countries have confirmed the growing reliance of journalists on Public Relations (PR) materials—also called information subsidy—but studies in Nigeria have not investigated this phenomenon and its implications for media gatekeeping and agenda-setting functions. The current study was designed to fill this gap. Agenda-setting and Gatekeeping media theories were employed as framework, while mixed methods design was adopted. From two Tier-1 newspapers (The Guardian and Punch), a total of 1,216 news stories drawn through constructed week sampling from 4-11 January 2016, the year the first Nigerian PR industry report was published, were content analysed. This study confirmed the growing reliance of Nigerian newspapers on information subsidy. This reliance on PR materials weakened the gatekeeping function of Nigerian newspapers, but did not undermine their agenda-setting function as the newspapers devoted their prominent pages (17%) to self-generated contents compared to the volume of materials PR (20.3%) confined to inner and less-prominent pages.Item Malevolent trespassers or benevolent guests: a meta-analysis of media representation of African migrants(IGI Global, 2020) Ogunkunle, D. O.; Ojebuyi, B. R.Migration, a phenomenon where different factors compel people to move from one location to a new location, has remained an intrinsic feature of the human world. Many studies have been conducted on media portrayal of migrants, little scholarly attention has been paid to the dominant image of African migrants in the news media. Therefore, this study, deploying agenda-setting and framing theories, attempted a meta-analysis of the existing studies on media portrayal of African migrants with a view to establishing the dominant image of the migrants as reported by the media. Twenty-five journal articles on portrayal of African migrants purposively selected through online search were analysed quantitatively and qualitatively. Findings reveal that the media portrayed African migrants via negative lens with the use of ubiquitous derogatory frames which include: aliens, foreigners, purveyors of social ills, vagrant, criminals, chaotic and hopeless. These dominant negative images of Africa and African migrants portend a great danger to globalisation and global economic integration. The realisation of comprehensive globalization and global economic integration will remain elusive as long as the media continue to give more prominence to the negatives of migration than the positives. Therefore, the media agenda, in all climes, should be used to positively influence public agenda and policies as regards migration.